Quiz 2 Flashcards

1
Q

What step in the marketing process are we working in?

A

Situation Analysis

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2
Q

What is environmental scanning

A

Scanning environment of what’s going on outside the company and how it will affect the company, customers, and suppliers

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3
Q

Environmental forces of Environmental scanning

A

Social, Economic, Technological, competitive, Regulatory

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4
Q

5 C’s of marketing

A

Company, Context, Customers, Collaborators, Competitors

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5
Q

Social responsibility hs gone from a

A

nice-to-have to a must-have

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6
Q

5-step purchase decision process

A

Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post Purchase Assessment

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7
Q

Influencers of the purchase process

A

Marketing mix influences
Sociocultural influences
Situationa influences
Psychological influences

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8
Q

Complex Buying Behavior

A

High Involvement, Significant Brand Differences

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9
Q

Variety Seeking Behavior

A

Low Involvement, High Brand Differences

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10
Q

Dissonance Reducing Buying Behavior

A

High Involvement, Few Brand Differences

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11
Q

Habitual Buying Behavior

A

Low Involvement, Few Brand Differences

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12
Q

Consumer Behavior

A

Study of consumers and the processes they use to choose, consume, and dispose of products and services, including consumers’ emotional, mental, and behavioral responses.

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