Quiz 2 Flashcards
What step in the marketing process are we working in?
Situation Analysis
What is environmental scanning
Scanning environment of what’s going on outside the company and how it will affect the company, customers, and suppliers
Environmental forces of Environmental scanning
Social, Economic, Technological, competitive, Regulatory
5 C’s of marketing
Company, Context, Customers, Collaborators, Competitors
Social responsibility hs gone from a
nice-to-have to a must-have
5-step purchase decision process
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Post Purchase Assessment
Influencers of the purchase process
Marketing mix influences
Sociocultural influences
Situationa influences
Psychological influences
Complex Buying Behavior
High Involvement, Significant Brand Differences
Variety Seeking Behavior
Low Involvement, High Brand Differences
Dissonance Reducing Buying Behavior
High Involvement, Few Brand Differences
Habitual Buying Behavior
Low Involvement, Few Brand Differences
Consumer Behavior
Study of consumers and the processes they use to choose, consume, and dispose of products and services, including consumers’ emotional, mental, and behavioral responses.
