15 USA

Question 1

Alex Steinweiss

Answer 1

Illustrated Album Covers for Columbia Records
Invents illustrated album covers, like book jackets
larger records have thin cardboard sleeves

Question 2

Blue Note Records

Answer 2

Jazz Label

Reid Miles - solid colors, photo printed on tinted background, Gothic sans-serif type and serif type

Question 3

Reid Miles

Answer 3

Blue Note Records key designer

Question 4

Paul Rand

Answer 4

Graphic Designer in postwar period
Book covers, Am corporate identity, conceptual advertising
substitution - change things for items of similar shape (like plate for palatte)
Corporate id- for IBM, Westinghouse, abc, UPS corporate ID manuals and offices in the company

Question 5

Alexey Brodovitch

Answer 5

Harper’s Bazaar Art Director - influences designers all over America
Spreads instead of pages, photos taken in environment instead of studio

Question 6

Cipe Pineles

Answer 6

First great female art director for Charm and Seventeen

Worked for Agha at Vanity Fair

Question 7

Saul Bass

Answer 7

film credit designer
corporate identity - United Airlines, Bell Telephone System (trucks all over Am)
Worked with Otto Preminger and Alfred Hitchcock