Strategic Marketing

Question 1

Situational Analysis 5 C’s

Answer 1

• customer
• company
• context
  -collaborator
• competitor

Question 2

Marketing strategy

Answer 2

1. Segmentation
   i. Who do you segment
2. Targeting
   i. How do you target this segment
3. Positioning
   i. How do you position to this group

Question 3

The marketing Mix (4 P’s)

Answer 3

1. Product
   i. How you create value
2. Place
   i. Delivering value
3. Promotion
   i. Communicating value
4. Price
   i. How you appropriate value

Question 4

Customer Analysis (5C)

Answer 4

Two primary activities

1. Understanding consumer needs driving consumptions
    What are the functional needs does this product fill
    What emotional needs does the product fulfill
    What social needs does the product fulfill
    Market research is helpful
2. Understanding the decision-making process consumers undergo to fulfill their needs
    Problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation

Question 5

Company analysis (5 C)

Answer 5

Analysis of the business model and competitive strategy
o How do you make money

Competitive advantage analysis
o What do you have that other companies do not

Resource advantage theory
o If you have some strengths they will help you to gain competitive advantage in market

Question 6

Competitor analysis (5C)

Answer 6

Focuses on analyzing the business models, competitive strategies, and marketing strategies of each competitor in comparison to your firm
- Which competitors are market leaders, followers, niche players

Question 7

Context analysis (5 C)

Answer 7

• How factors in the world around us impact our business model

Question 8

Context analysis 6 factors

Answer 8

o Demographic environments
o Economic environment
o Socio-cultural environment
o Political/legal environment
o Technological environment
o Natural environment

Question 9

Collaborators Analysis (5C)

Answer 9

• companies that help the firm in the marketing of the product to its customers
• What are their strengths and weaknesses
• What resources can they bring us
• What can we bring to them
  o Needs to be a win win for both parties
• What factors impact mutual success

Question 10

Can you do SWOT analysis without 5 C’s?

Answer 10

No!
- Cannot do SWOT without 5C’s
- Great companies match strengths with opportunities in the market