Global marketing Flashcards
1
Q
A
2
Q
Marketing
A
the process of promoting, advertising + selling products or services
3
Q
Global market
A
views the world as one single market and creates products that fit the various regional marketplaces
* Develops a recognisable ‘brand’ and emloys one marketing strategy to advertise the product to costumers all over the world
* Ultimate goal is to sell the same product, the same way everywhere
4
Q
Glocalisation
A
the production of a global good that is adapted to a local market
e.g. Coca-cola tasting the same all over the world, but only tweaking their packaging
5
Q
Glocalisation: Walmart in China
A
- Walmart entered China in 1996
- They provided Chinese customers with a vegetable section, double the size of the one in America
- A billion new costumers, widening their global market ensuring it can survive overseas
- Provides job’s for the Chinese employers and it helps boost their economy
