Edexcel-product Service Design Flashcards
The marketing mix consists of…
Price
Promotion
Product
Place
Design mix consists of…
Functions
Aesthetic
Cost
Function
Way product works
Aesthetic
How product appeals to a customer based on how it looks and feels
Cost
Added value and how much a product can be profited for
Product
Anything capable of satisfying a customers needs
Features that empathise
function
Longer product life cycles
Builds reputation for quality
Lower promotional costs
Features that empathise aesthetics
High added value
Demand fuelled by customer aspiration
Potential for shorter life cycles
Augmented product
non physical part of product
resource depletion
need to conserve natural materials, reduce waste
resource depletion changes to design mix
fewer materials
easily disassembled for recycling
Ethical sourcing
Products produced without exploitation of workers
environment damage
Ethical sourcing change to design mix
sustainable materials
changes in production
