PR Flashcards

1
Q

begins with curiosity of a certain phenomenon

A

Research

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2
Q

Research involves _ and requires a _ of investigation

A

scientific process, systematic procedure

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3
Q

Research requires the researchers to study the data _

A

Objectively

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4
Q

_ and _ drawn from research are based on a carefully well-planned systematic inquiry

A

Principles and conclusions

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5
Q

can be a systematic extension of common sense but involves a thorough and objective study of observable events.

A

Science

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6
Q

is not subjected to established principles and to a systematic inquiry, it may just be an initial step to test a theory in a systematic investigation.

A

Common Sense

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7
Q

Characteristics of research

A
  1. Accuracy
  2. Objectiveness
    3,. TIMELINESS
  3. RELEVANCE
  4. CLARITY
  5. SYSTEMATIC
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8
Q

Four different types of sources in obtaining knowledge in research

A
  1. Knowledge as belief
  2. Knowledge as authority
  3. A prior knowledge
  4. Empirical knowledge
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9
Q

conclusions are not based on empirical investigation but on common sense

A

Knowledge as belief

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10
Q

conclusions become acceptable since they come from a source regarded as educated judgment or on the basis of authority

A

Knowledge as authority

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11
Q

resembles belief but usually based on systematic investigation

A

A prior knowledge

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12
Q

comes as a result of empirical study which goes through a thorough observation and experiment

A

Empirical knowledge

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13
Q

is directed towards development of scientific knowledge rather than practical application

A

Basic of pure research

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14
Q

considered as an action research directed towards practical application of scientific knowledge.

A

Applied research

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15
Q

is directed towards materials development gained from practical knowledge or experience

A

Practical research

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16
Q

gathers facts w/o identifying the theories, focusing about describing the problems, then making or gathering a theory that describes the problem. No statistical tool is used.

A

QUALITATIVE RESEARCH

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17
Q

uses statistics and pattern theories such as identifying of variables, building of theories before gathering of data, from which further interpretation can be inferred with.

A

QUANTITATIVE RESEARCH

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18
Q

Qualitative and quantitative ver of: purpose of research

A

Qualitative - Describe and understand human behavior

Quantitative - test hypothesis; provide descriptive
information

19
Q

Qualitative and quantitative ver of: types of research questions

A

Qualitative - why and what
Quantitative - how many and who

20
Q

Qualitative and quantitative ver of: Assumptions about the world

A

Qualitative - subjective interpretation
Quantitative - objective reality

21
Q

Qualitative and quantitative ver of: Role of researcher

A

Qualitative - key role: reflective
Quantitative - outside of the system: neutral

22
Q

Qualitative and quantitative ver of: Selection of group

A

Qualitative - Purposeful sampling, snowball sampling; volunteers
Quantitative - Random or stratified sampling

23
Q

Qualitative and quantitative ver of: Variables

A

Qualitative - Study of the whole rather than specific variables
Quantitative - A few variables studied; some manipulated; some controlled

24
Q

Qualitative and quantitative ver of: Types of data collected

A

Qualitative - Interview; observational; visual
Quantitative - Outcome; scores

25
Q

Qualitative and quantitative ver of: Type of analysis

A

Qualitative - thematic or narrative
Quantitative - statistical

26
Q

Qualitative and quantitative ver of: Presentation format

A

Qualitative - Experimental format—may include alternatives such as performance
Quantitative - traditional format

27
Q

begins with an assumption, a worldview, the possible use of a theoretical lens, and the study of research problems inquiring into the meaning individuals or groups ascribe to a social or human problem.

A

Qualitative research

28
Q

qualitative researchers tend to collect data in the field at the site where participants’ experience the issue or problem under study.

A

Nature Setting

29
Q

Qualitative researchers collect data through themselves through examining documents, observing behavior, and interviewing participants.

A

Researcher as Key Instrument

30
Q

researchers typically gather multiple forms of data, such as interviews, observations, and documents, rather than rely on a single data source.

A

Multiple Sources of Data-

31
Q

researchers build their patterns, involves researchers working back and forth between the themes and the database until they establish a comprehensive set of themes.

A

Inductive Data Analysis-

32
Q

researchers keep a focus on learning the meaning that the participants hold about the problem or issue, not the meaning that the researchers bring to the research or writers from the literatures.

A

Participant’s Meanings

33
Q

means that the initial plan for research cannot be tightly prescribed, and that all phases of the process may change or shift

A

Emergent Design

34
Q

researchers often use lens to view their studies, such as the concept of culture. Sometimes, the study may be organized around identifying the social, political, or historical context of the problem under study.

A

Theoretical Lens

35
Q

a form of inquiry in which researchers make an interpretation of what they see, hear, and understand.

A

Interpretive Inquiry

36
Q

this involves reporting multiple perspectives, identifying the many factors involved in a situation, and generally sketching the larger picture that emerges

A

Holistic Account

37
Q

Exploring the life of an individual

A

Biographical Narrative

38
Q

Understanding the essence of the experience

A

Phenomenology

39
Q

Developing a theory grounded in data from the field

A

Grounded Theory

40
Q

Describing and interpreting a culture-sharing group

A

Ethnography

41
Q

Developing an in-depth description and analysis of a case or multiple cases

A

Case Study -

42
Q

it is a study of “naturally occurring discourse” it can range from conversation t public events to existing documents”

A

Discourse/Conversation Analysis

43
Q

The research process

A

Problem/objectives
Theoretical lens/Conceptual framework
Hypotheses
Research Design
Data Collection
Data Processing and Analysis
Conclusion, Recommendation/Implication