practical investigation (pack 6) Flashcards
What is the question asked for the practical investigation?
How do different online news sources portray mental health?
what is content analysis?
research technique for the systematic quantitative description of the content in written, spoken or visual human communication
in which two types of data can content analysis be used to analyse sources of qualitative data?
- The media
- primary research data
what are the steps involved in content analysis?
- research question and hypothesis
- sampling
- coding units- creating the categories
- pilot studies
- collecting the data
What happens within sampling of content analysis?
The material of interest is defined
then researcher must decide how much info will be analysed
What should the categories be within coding units?
understandable to others
should have operationalised definitions stating what will be counted in each category
mutually exclusive
What are the two ways in which data will be collected for content analysis?
- record the number of occurrences in a category
- coders may rank items
two strengths of content analysis?
- summarising extensive qualitative data into quantitative data…help draw out main trends
- external validity can be high as we are reading about something we have seen by ordinary people. increases generalisability of the conclusions
two weaknesses of content analysis?
cannot show cause and effect…describes WHAT trends or patterns present but not the underlying motives for them
researcher effects and subjectivity can be high as the content chosen is analysed by the researcher and the codes … validity then lowered
what was the aim of the practical investigation?
investigate whether news articles in an online tabloid newspaper portray schizophrenia differently to articles in an online broadsheet paper
some of the method for the P.I?
the guardian- free, has a search engine and is country-wide
considered more intellectual
the sun- free, has a search engine and is country-wide
the sun is sensationalised
some results from the P.I?
the sun had 8 negative articles which linked schizophrenia to crime
the guardian had 3 articles which linked schizophrenia to crime
the statistical test used for the practical investigation?
chi-square
some research that can be used for the practical investigation?
Goulden et al- content analysis of newspaper coverage of mental illness in the UK, found a decrease in N articles and an increase in explaining mental illness (between 1992- 2008)
Thomicroft et al- found an increase in ant-stigmatising articles between 2008-11