practical investigation (pack 6)

Question 1

What is the question asked for the practical investigation?

Answer 1

How do different online news sources portray mental health?

Question 2

what is content analysis?

Answer 2

research technique for the systematic quantitative description of the content in written, spoken or visual human communication

Question 3

in which two types of data can content analysis be used to analyse sources of qualitative data?

Answer 3

1. The media
2. primary research data

Question 4

what are the steps involved in content analysis?

Answer 4

1. research question and hypothesis
2. sampling
3. coding units- creating the categories
4. pilot studies
5. collecting the data

Question 5

What happens within sampling of content analysis?

Answer 5

The material of interest is defined
then researcher must decide how much info will be analysed

Question 6

What should the categories be within coding units?

Answer 6

understandable to others
should have operationalised definitions stating what will be counted in each category
mutually exclusive

Question 7

What are the two ways in which data will be collected for content analysis?

Answer 7

1. record the number of occurrences in a category
2. coders may rank items

Question 8

two strengths of content analysis?

Answer 8

1. summarising extensive qualitative data into quantitative data…help draw out main trends
2. external validity can be high as we are reading about something we have seen by ordinary people. increases generalisability of the conclusions

Question 9

two weaknesses of content analysis?

Answer 9

cannot show cause and effect…describes WHAT trends or patterns present but not the underlying motives for them

researcher effects and subjectivity can be high as the content chosen is analysed by the researcher and the codes … validity then lowered

Question 10

what was the aim of the practical investigation?

Answer 10

investigate whether news articles in an online tabloid newspaper portray schizophrenia differently to articles in an online broadsheet paper

Question 11

some of the method for the P.I?

Answer 11

the guardian- free, has a search engine and is country-wide
considered more intellectual

the sun- free, has a search engine and is country-wide
the sun is sensationalised

Question 12

some results from the P.I?

Answer 12

the sun had 8 negative articles which linked schizophrenia to crime

the guardian had 3 articles which linked schizophrenia to crime

Question 13

the statistical test used for the practical investigation?

Answer 13

chi-square

Question 14

some research that can be used for the practical investigation?

Answer 14

Goulden et al- content analysis of newspaper coverage of mental illness in the UK, found a decrease in N articles and an increase in explaining mental illness (between 1992- 2008)

Thomicroft et al- found an increase in ant-stigmatising articles between 2008-11