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business theme one > 1.5.2 entrepreneurial motives and characteristics > Flashcards

1.5.2 entrepreneurial motives and characteristics Flashcards

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business theme one (24 decks)

1.1 meeting customer needs

1.1.1 the market

1.1.2 market research

1.1.3 market positioning

1.2.4 price elasticity of demand

1.2.5 income elasticity of demand

1.3.1 products / service design mix

1.3.2 branding and promotion

1.3.3 pricing strategies

1.3.4 distribution

1.3.5 marketing strategy

1.4.1 approaches to staffing

1.4.2 recruitment, selection and training

1.4.3 organisational design

1.4.4 motivation in theory and practice

1.4.5 leadership

1.5.1 role of an entrepreneur

1.5.2 entrepreneurial motives and characteristics

1.5.3 business objectives

1.5.4 business choices

1.5.6 moving from entrepreneur to leader

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