8 Choosing strategic direction (A-level only)

Question 1

what are the four segments of porters generic strargeries

Answer 1

low cost, niche market - cost focus
high cost, niche market - diffrentaion leadership
low cost, mass market - cost diffrentation
high cost, mass market - focused diffrentation

Question 1

what does porters generic strategies involve

Answer 1

analysing the strategic position of a business in terms of pricing and market type