Variable Data Printing Flashcards

1
Q

What is VDP?

A

Variable Data Printing: Customize text, graphics, and images for on-demand printing form

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2
Q

VDP also called

A

Customization, One to One Marketing, Personalization Publishing

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3
Q

What is example of VDP?

A

Advertising, brochures, numbering

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4
Q

What are 3 main product types of VDP

A

Promotional print, Transactional print, TransPromo Print

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5
Q

What are three main ways to produce VDP

A

Shells and overprint, Partial VDP, Full VDP

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