Minority influence

Question 1

Moscovici et al procedure

Answer 1

A group of six people viewed a set of 36 blue-green coloured
slides, varying in intensity, then states whether the slides were
blue or green.

There were three conditions

Confederates consistently said the slides were green

Confederates were inconsistent about the color of the
slides

A control group – there were with confederates

Question 2

Moscovici findings

Answer 2

Consistent minority condition = Pp gave the same
wrong answer on 8.42% of trials
-32% gave the same answer
on at least one trial

Inconsistent minority condition = Agreement fell to 1.25%

Control group = Participants wrongly identified the colour
0.25% of the time

Question 3

What can we conclude from Moscovici

Answer 3

That consistency in a minority influence is an important factor in getting majority agreement

Question 4

Minority influence is when

Answer 4

one person or a
small group of people (the minority)
influences the beliefs and/or behaviors of
other people.

This most often leads to internalization.

Question 5

What is minority influence not

Answer 5

conformity, because conformity can only be an influence from the majority

Question 6

What are the three processes within minority influence

Answer 6

Consistency, commitment and flexibility

Question 7

Consistency

Answer 7

-Helps gain interest in the views of the minority by making them rethink their on views

Question 8

What are the two types of consistency

Answer 8

Synchronic consistency - people within the minority all saying the same thing
Diachronic consistency - The minority have been saying this for a while

Question 9

Commitment

Answer 9

-Helps the minority gain attention vie the use of extreme activities which must create some kind of risk
-This causes the majority to pay even more attention because your potentially risking our life for your view
-eg. the suffragette jumping Infront of the horse
-This is known as the augmentation principle

Question 10

Flexibility

Answer 10

The minority should make an effort to balance consistency and flexibility as not to appear too rigid
-Nemeth argues that repeating and consistent behaviors can often come across as off puting
-The minority should be able to adapt its views and accept reasonable counterpoints

Question 11

Snowball effect

Answer 11

Once the minority becomes the majority, the rate of conversion quickens and social change occurs

Question 12

Social cryptomesia

Answer 12

Failure to remember the point of social change

Question 13

AO3 neg

Answer 13

-Moscovici’s research was gynocentric
-All the participants were female only
-Not generalisabe