Yuki Flashcards
What was this study called?
“Emoticons study”
What was the aim?
To see if culture affects how facial cues are used to understand emotion
What method was used in this study?
A questionnaire
What two ethnicities were the participants?
American and Japanese
Were the questions standardised?
Yes
What scale did the participants have to rate from?
1-9
What were the participants rating?
How happy the face (emoticons) looked
How many different combinations were there?
6
What did the Japanese look at on the emoticons to rate them by happiness?
Their eyes
What did the Americans look at on the emoticons to rate them by happiness?
Their mouths
What was the conclusion?
That people learn their own culture’s norms
What does Japanese culture try to limit?
Outward visible emotion
Why does this study lack ecological validity?
Because they used emoticons rather than real faces
What makes this study unrepresentative?
The participants being student and only from two cultures
