Unit 2 - Part 3

Question 1

Orkin suggests that a front office manager who implements yield management use an ______ that processes reservations, tracks demand, and blocks out room availability during certain periods

Answer 1

auto-
mated system

Question 2

The details of operating a reservation system for a year-round
500-room hotel that uses yield management would be overwhelming if left to ______.

Answer 2

manual calculation

Question 3

Orkin also advises initiating _____ policies that will ensure profitability. Establishing ______ requires an ongoing marketing effort by the hotel to ensure sales in projected low demand periods. Orkin urges front office managers to develop a _____ who understand and use yield management procedures. _____ is a key element in making a complicated system workable.

Answer 3

specific-rate setting
block-out periods
well-trained staff
Training

Question 4

Orkin’s last caution.

Answer 4

Be adaptable to changes in demand.

Question 5

______ guest in a hotel refers to an individual who stays for a short duration, typically for a brief period like a night or a few days.

Answer 5

Transient

Question 6

Revenue management requires the objective review
of those sales channels to determine which approach would have afforded the hotel with
maximum opportunity for financial gain.
What are the examples of sales channels?

Answer 6

CRS, GDS, third-party reservation system, toll-free number, travel agents, social network/media, and etc.

Question 7

Who describes the channel management software?

Answer 7

Kim Stephenson of EZ Yield

Question 8

A channel management solution that lets users effectively monitor and
manage inventory for third-party websites at the touch of a button.

Answer 8

EZ Yield

Question 9

_____ particularly unique is that it’s the only proven system in the world where
users can view and alter rates and inventory as well as update advanced bookings,
minimum night stay and availability simultaneously on third-party websites.

Answer 9

EZ Yield

Question 10

Websites can be amended in ____ from any PC, saving users both time and
money. And because it’s fully _____, it’s extremely fast, accurate and instant. Other
features include _____ and ____ capability that empower the user

Answer 10

Real time
Automated
Multi-lingual and Multi-currency

Question 11

_____& on decisions employed in revenue management is essential to any new venture
in management.

Answer 11

Feedback

Question 12

A record of the ____ and ________ is vital for hoteliers to assess the viability of revenue management and to update revenue management and marketing strategies for the future

Answer 12

date and amount of turn-away business

Question 13

A ______ who reviews the report
of a recent five-day block-out period, as depicted in Table 6-4, would find the period
restricted for a five-day minimum length of stay worked well for May 1–3, but 178 room
reservations were lost for May 4–5. The _______ must research
the contracts the hotel had with the groups involved. Also, the _____&
should ask if the front desk clerks, bell staff, or cashiers heard any guest comments on
why they checked out earlier than scheduled.

Answer 13

General Manager
Director of Marketing and Sales
Front Office Manager

Question 14

An enormous problem facing hotels that employ revenue management is _____.

Answer 14

Alienation of Customers

Question 15

Another issue that assists hoteliers in setting revenue management
policies cannot be overlooked: _____.

Answer 15

Potential food and beverage sales.

Question 16

Certain market segments
tend to purchase more food and beverages than other segments. This factor must be taken into
consideration to determine the most profitable customer to whom to offer the reservation. True or False?

Answer 16

True