Marketing Objectives Flashcards
1
Q
What are marketing objectives?
A
Measurable and time specific target set for the marketing function; for example, to increase sales by 10 percent within 3 years
2
Q
5 marketing objectives?
A
- Sales volume
- Sales value
- Sales growth
- Market share
- Brand loyalty
3
Q
What is sales value?
A
Sales value measures the level of sales in a given period in terms of the amount spent
4
Q
What is sales volume?
A
Sales volume measures the level of sales in a given period in terms of units sold
5
Q
What is market share?
A
Market share measures the sales of one brand or business as a percentage of total market sales in a given period
6
Q
What is sales growth?
A
Sales growth is the percentage change in sales volume or value over a given period
7
Q
What is market growth?
A
Market growth is the percentage change in the total sales in the market over a given period
