segmenting

Question 1

what is segmentation?

Answer 1

consumers with shared characteristics, needs and interests.

Question 2

B2B

Answer 2

An enterprise sells its goods to another enterprise. The goods may be raw materials, equipment, consumables (items that are used up and replaced) or items for resale. This type of market is known as Business to Business (B2B).​

Question 3

B2C​

Answer 3

An enterprise sells its products – goods and services – directly to individuals for their own use. Such individuals are known as consumers, and the type of market is known as Business to Consumer (B2C).​

Question 4

Why enterprises segment the market

Answer 4

-To better understand the characteristics, needs and interests of current and potential customers​

-To develop products for a particular market segment​

-To develop products that suit the needs of different market segments​

-To choose promotional methods that are better suited to the target market.​