07. Bandura 1963 Flashcards
What was Bandura’s 1963 aim?
To compare imitative behaviours when children watched an aggressive model in the same room as them, in person, on film and using a cartoon character.
What was Bandura’s 1963 hypothesis?
The further from reality the model, the less influence they would have on the subjects.
What was Bandura’s 1963 independent variable.
The model (live, filmed or cartoon).
What was Bandura’s 1963 dependent variable.
Level of aggression the children displayed.
What was Bandura’s 1963 sample?
-48 boys and 48 girls from Stanford University nursery in the USA.
-Age range 35 to 69 months.
-Mean age 52 months.
Describe Bandura’s 1963 procedure.
-Children were divided into 3 experimental groups: real life model, human model being aggressive on film and an aggression cartoon character.
-Independent groups.
-There was also a control group.
-24 participants in each group.
-Separated into gender.
-Gender of role model was either M or F.
-A rating was given to each child by a researcher and a teacher on each child’s aggression.
Describe the procedure for the real life aggression group.
-Children were sat at one corner of the room with potato prints, stickers and coloured paper.
-The model was at the opposite corner of the room with a small table, chair, tinker toy set, mallet and Bobo doll.
-The experimenter left and the model played with the toys. After 1 minute the model carried out distinctive physical and verbal acts: hit and punched the Bobo doll, hit the Bobo doll with a mallet, ‘hit him down’ and ‘kick it’.
-The sequence of aggressive acts was repeated 3 times.
Describe the procedure for the human model being aggressive on film group.
-Children were sat at one corner of the room with potato prints, stickers and coloured paper.
-They watched a film where the model had the same toys as the real life model (small table, chair, tinker toy set, mallet and Bobo doll).
-After 1 minute of the film the model carried out distinctive physical and verbal acts: hit and punched the Bobo doll, hit the Bobo doll with a mallet, ‘hit him down’ and ‘kick him’.
-The sequence of aggressive acts was repeated 3 times.
-The children were in the room for 10 minutes, watching the film.
Describe the procedure for the cartoon aggression group.
-Children were sat at one corner of the room with potato prints, stickers and coloured paper.
They watched a film where the cartoon model was dressed up as a black cat performing acts:
-The cartoon cat was similar to cartoon cats and to make it realistic the background of the cartoon consisted of brightly coloured trees, butterflies and music.
-After 1 minute of the film the cat carried out distinctive physical and verbal acts: hit and punched the Bobo doll, hit the Bobo doll with a mallet, ‘hit him down’ and ‘kick him’.
-Sequence of aggressive acts was repeated 3 times.
-Children were in room for 10 minutes watching the film.
What were the results of Bandura’s 1963 study?
The mean total aggression scores for participants:
-Real life: 83
-Human film: 92
-Cartoon film: 99
-Control group: 54
-Children who had observed human models displayed more imitative aggression than those who had seen the cartoon model.
-Children who watched the aggressive models exhibited nearly twice the amount of aggression than children in control group.
-Boys performed more imitative aggression than the girls.
What did Bandura’s 1963 study conclude.
Exposure to aggressive human and cartoon models in film and real life increase aggressive behaviour.
