Designing Questionnaires

Question 1

Likert scale

Answer 1

Usually five points-strongly agree to strongly disagree.

Question 2

Rating scale

Answer 2

Strength of feelings

Very entertaining 1-5 not entertaining at all

Question 3

Fixed choice option

Answer 3

List of possible options and respondents are required to indicate those that apply to them.

Eg for what reason do you watch zombie films :
Entertainment
Amusement
To escape

Question 4

Designing interviews

Answer 4

Most interviews involve an interview schedule, which is a list of questions the interviewer intends to cover. This should be standardised to reduce interviewer bias. Take notes or record interview. If one on one-quiet room, away from people-increase likelihood of open up. Start with neutral questions to relax interviewee. Remind interviewee answers are treated in the strictest confidence. Especially if personal or sensitive answers.

Question 5

Writing good questions

Answer 5

-Clarity is essential, respondents can’t be confused by questions

-overuse of jargon (technical terms in one field)

-emotive language and leading questions.

Boxing is a barbaric sport-emotive language

Is it not obvious student fees should be abolished?-leading question

-no assumptions about other person. Eg when was the last time you broke the speed limit?

-double barrelled questions-two questions in one- bad

-double negatives-I am not unhappy in my job agree/disagree-difficult to decipher.