Heat Magazine

Question 1

Design and layout

Answer 1

Busy design suggest that the magazine is bursting full of information.
Lots of sell lines invites the reader to find out more.

Question 2

Use of colour

Answer 2

Lots of bright colours suggests reading the magazine will be an invigorating and exciting experience.
The colour scheme is pink/red/white/yellow.
Colours are stereotypically feminine which reflects the dominant target audience.

Question 3

Typography

Answer 3

Font type is clear
Typography is clean, clean and easy to read

Question 4

Images

Answer 4

Some images here will be air bushed and some not to stress the ‘reality’ of the magazine.

Question 5

Use of language

Answer 5

The readership is sexual and interested in the sex lives of the celebs.
Marriage and relationships are important.
Diets and physical appearance are vital.

Question 6

Enigma Codes

Answer 6

What is the mistake?
What is the double life?
What has posh been caught for?
Language such as secret/exclusive/shock
Secret heartache

Question 7

Binary oppositions

Answer 7

Good vs Evil
Hero vs Villain
Right vs Wrong
Love vs Hate
Male vs Female

Question 8

Target Audience

Answer 8

ABC1 women ages 16-35
Interested in show biz, high street fashion and real life stories.

Question 9

Stereotypes

Answer 9

Stereotypes on women- male gaze, focus on sexuality and emptions, relations with their romantic partner.
Celebrities are obsessed with body image and diet.
Celebs are different to us
Readers and Celebs are predominantly female.

Question 10

Reception Theory

Answer 10

Dominant Reading- some of the predominantly female audience will absolutely engage with the representations of the celebrities and consume it willingly.
Negotiated Reading- some of the female audience will consume the media text, but some sectors of the female audience may not (BAME, elderly, gay)
Oppositional Reading- some of the female audience will reject the media text and reject it entirely (people who are not interested in celeb culture)

Question 11

Values and beliefs of heat

Answer 11

*Emphasis on celebrity culture
*Celebrity news and gossip- connotation is magazine is full of up to date news about celebrities
*Front cover is packed/congested with news and gossip connotes magazine is full of news
*Demystifies celebrities- they are like us- celebrities will be your friends
*Offers good value for money-low retail price
*Heat will brighten your day -the range of bright/warm colours on the front cover.

Question 12

What social groups are underrepresented? in heat

Answer 12

*BAME- Black, Asian, Minority, Ethnic
*Elderly
*Gay

Question 13

What stereotypes are used in Heat?

Answer 13

*Celebrities are obsessed with body image/diet.
*Celebrities are ‘different’ to us.
*Reveal readers are interested in gossip.
*Readers and Celebs are predominantly female.

Question 14

Enigma codes in heat

Answer 14

*Language such as Secret/Exclusive/Shock
*What is the mistake
*What is the double life
*What has posh been caught out for
*What has she lied about
*Secret heartache
*Shock new pics

Question 15

Binary oppositions

Answer 15

*Good v evil
*Hero v villain
*Right v wrong
*Love v hate
*Male v female

Question 16

Todorov

Answer 16

Equilibrium – before viewing the magazine/emma on tatler
Disruption to the equilibrium – the cluttered cover disrupts our equilibrium with the open questions and a congested/confused layout/cover lines posh/liam/dani/Giovanna/images
New equilibrium – reading the magazine answer these questions and give us a new equilibrium/Giovanna.

Question 17

Propp

Answer 17

Hero - The celebrities living the aspirational life could be the heroes –e.g Harry and Megan, Cheryl, Victoria
Villain –Victoria Beckham, Liam Payne
Princess – ‘perfect’ celebrity lives
Donor – is Heat the donor. We pay money to have the answers donated to us.