Internet Advertising Flashcards
banner ads
an ad that appears at the top of the website
spam
mass mailing of email messages that are trying to sell you something
-cheap
Around the world ads
ads with photos at the bottom of the website, often relying on clickbait
Sponsored searches
companies pay to have their ad appear from a search
TV style
short, 30 second ads that appear before videos
Hyper-targeting
companies scour information about you and then offer personalized ads about what you’re interested in
How do FB, Amazon, and X deliver ads?
They deliver ads that are catered to what you’re interested in
programmatic ad buying
paying a company to make sure your ad is seen by the advertisers preferred audience
Blacklists
-a list of keywords used to prevent a company’s ads from appearing on websites that may contain unsavory content (e.g. “terrorism,” “rape”)
-don’t want to be associated with it
Influencers
average people who promote a product
Viral Ads
an ad that is meant to be so engaging that you will pass it on to people you know
Ex: Burger King promoting a chicken sandwich with a person on a chicken suit
Choice of ads
some services may allows you to pick between ads
Flog
a fake blog used as concealed advertising for marketing products
