competition Flashcards
1
Q
What are some ways that a business can compete?
A
wider product range
higher quality
lower prices
better design
2
Q
What is product differentiation about?
A
It is about making a product different from others in some way.
3
Q
How does product differentiation help a business?
A
It helps them to position their products and target different target market segments.
It allows them to gain an advantage over rivals when faced with competition
