LESSON 5 Flashcards

1
Q

A system of arbitrary,
vocal symbols that permit all people
in a given culture, or other people
who have learned the system of that
culture to communicate or to
interact (Finnochioro, cited in
Jiang,2010)

A

Language

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2
Q

Pertains to the technical and
symbolic ingredients or codes
and conventions that media and
information professionals may
select and use in an effort to
communicate ideas, information
and knowledge content, and
computing in the digital world

A

Language in Media

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3
Q

Allows the audience to convey
the meaning of the text through
its signs and symbols

A

Media Languages

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4
Q

Denotes how media producers
make meaning about a certain
medium they are producing and
how they transfer that meaning
to their target audience

A

Media Languages

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5
Q

Codes, conventions, formats,
symbols and narrative structures
that indicate the meaning of
media messages to an audience.

A

Media Languages

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6
Q

literal meaning of media

A

Denotative meaning

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7
Q

various interpretations that media
suggests to the audience which are
often associated with culture, values, beliefs, etc.

A

Connotative meaning

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8
Q

Tools used to
construct or suggest meaning in
media forms and product that have
a commonly established meaning to
the target audience

A

Media Codes

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9
Q

3 types of media codes

A

Technical Codes
Symbolic Codes
Written Codes

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10
Q

Possible
methods in which codes are
organized in a product; based on a
standard or norm that acts as a rule governing behavior

A

Media Conventions

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11
Q

codes
specific to a media form alone

A

Technical Codes

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12
Q

the meaning
of the product itself but in the
interpretation of the audience;
audience based

A

Symbolic Codes

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13
Q

2 Examples of written codes

A

Text in Frame
Dialogue

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14
Q

examples of symbolic codes

A

• Setting
• Color
• Iconic Symbols
• Language
• Clothing
• Actions
• Mise en scene

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15
Q

Examples of technical codes

A

• High-angle shots
• Low-angle shots
• Close-up shots
• Extreme Close-up shots
• Lighting
• Sound

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16
Q

3 types of media conventions

A

Form Conventions
Story Conventions
Genre Conventions

17
Q

Ways in which the types of media codes are
expected to be arranged

A

Form Conventions

18
Q

refer to
the basic structures of narratives

A

Story Conventions

19
Q

the common use of the elements of
narratives such as the characters,
settings, or themes in a certain type
of media

A

Genre Conventions