LESSON 5 Flashcards
A system of arbitrary,
vocal symbols that permit all people
in a given culture, or other people
who have learned the system of that
culture to communicate or to
interact (Finnochioro, cited in
Jiang,2010)
Language
Pertains to the technical and
symbolic ingredients or codes
and conventions that media and
information professionals may
select and use in an effort to
communicate ideas, information
and knowledge content, and
computing in the digital world
Language in Media
Allows the audience to convey
the meaning of the text through
its signs and symbols
Media Languages
Denotes how media producers
make meaning about a certain
medium they are producing and
how they transfer that meaning
to their target audience
Media Languages
Codes, conventions, formats,
symbols and narrative structures
that indicate the meaning of
media messages to an audience.
Media Languages
literal meaning of media
Denotative meaning
various interpretations that media
suggests to the audience which are
often associated with culture, values, beliefs, etc.
Connotative meaning
Tools used to
construct or suggest meaning in
media forms and product that have
a commonly established meaning to
the target audience
Media Codes
3 types of media codes
Technical Codes
Symbolic Codes
Written Codes
Possible
methods in which codes are
organized in a product; based on a
standard or norm that acts as a rule governing behavior
Media Conventions
codes
specific to a media form alone
Technical Codes
the meaning
of the product itself but in the
interpretation of the audience;
audience based
Symbolic Codes
2 Examples of written codes
Text in Frame
Dialogue
examples of symbolic codes
• Setting
• Color
• Iconic Symbols
• Language
• Clothing
• Actions
• Mise en scene
Examples of technical codes
• High-angle shots
• Low-angle shots
• Close-up shots
• Extreme Close-up shots
• Lighting
• Sound
