Quiz 3/23 Flashcards
Showrooming consumer
Shop in person
Buy online
Webrooming consumer
Shops online
Buys in person
3 Step process to omnichannel marketing:
Document behavior
Employ delivery channels
Monitor performance
Customer Journey Map
A key tool in developing a seamless omnichannel approach
Choiceboard
An interactive, digitally enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options.
Interactive marketing
Two-way buyer–seller electronic communication in which the buyer controls the kind and amount of information received from the seller.
Collaborative filtering
A process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
Customerization
The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.
Marketing Attribution
The practice and techniques used to credit or value a particular channel and consumer touchpoint.
Five Elements of the promotional mix:
Advertising
Sales promotion
Personal selling
Public relations
Direct Marketing
Integrated Marketing Communications
The process of designing marketing communications programs that coordinate promotional activities to provide a consistent message across all audiences.
Direct Marketing
Direct communication with customers to generate a response
Key element of Direct marketing is
Data
How to develop an IMC Approach:
Developing the promotional program
Executing the promotional program
Assessing the promotional program
Purchase Funnel Levels:
Awareness
Consideration
Trial
Loyalty