Quiz 3/23 Flashcards

1
Q

Showrooming consumer

A

Shop in person
Buy online

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2
Q

Webrooming consumer

A

Shops online
Buys in person

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3
Q

3 Step process to omnichannel marketing:

A

Document behavior
Employ delivery channels
Monitor performance

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4
Q

Customer Journey Map

A

A key tool in developing a seamless omnichannel approach

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5
Q

Choiceboard

A

An interactive, digitally enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options.

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6
Q

Interactive marketing

A

Two-way buyer–seller electronic communication in which the buyer controls the kind and amount of information received from the seller.

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7
Q

Collaborative filtering

A

A process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.

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8
Q

Customerization

A

The growing practice of not only customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer.

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9
Q

Marketing Attribution

A

The practice and techniques used to credit or value a particular channel and consumer touchpoint.

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10
Q

Five Elements of the promotional mix:

A

Advertising
Sales promotion
Personal selling
Public relations
Direct Marketing

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11
Q

Integrated Marketing Communications

A

The process of designing marketing communications programs that coordinate promotional activities to provide a consistent message across all audiences.

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12
Q

Direct Marketing

A

Direct communication with customers to generate a response

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13
Q

Key element of Direct marketing is

A

Data

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14
Q

How to develop an IMC Approach:

A

Developing the promotional program
Executing the promotional program
Assessing the promotional program

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15
Q

Purchase Funnel Levels:

A

Awareness
Consideration
Trial
Loyalty

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16
Q

Encoding

A

The process of having the sender transform an idea into a set of symbols during the communication process.

17
Q

Push Strategy

A

Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.

18
Q

Pull Strategy

A

Directing the promotional mix at ultimate consumers to encourage them to ask the retailer for a product.

19
Q

Lead Generation

A

The result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

20
Q

Traffic Generation

A

The outcome of a direct marketing offer designed to motivate people to visit a business.