Chapter 4: On-site SEO

Question 1

on site SEO

Answer 1

formatting content to maximize its chances of ranking for all desired searches

Question 2

• Off site SEO

Answer 2

o : creation and dissemination of content on the website to maximize quality back links

Question 3

backlinks

Answer 3

link on any other website that links back to your website
o Show quality of website

Question 4

how to max on site SEO

Answer 4

1. max relevance
2. choose target search phrases
3. make high quality webpages

Question 5

maximizing SEO on site checklist

Answer 5

URL
- have targeted key word

title tag
- shows up in top of browser ex . silvery Kerley drops

Header tags

main content
- avoid key word stuffing

image alt text and file name

anchor text

Question 6

chose search phrases based on

Answer 6

 Relevance of search intent
 Traffic
 Competition
 Current ranking

Question 7

long tail vs fat heads

Answer 7

o Long tail key words
 Multi phrase words that are extended or more specific
* Ex: gold earrings online
 Lower search volume but more relevant
o Fat head
 Ex: earrings
 Higher search volume

Question 8

why mapping is important

Answer 8

o Reminds developers which key words need to be used
o Ensures right webpage is displayed for the right search
o Ensures webpage is not accidently optimizing multiple pages for the sale keyword

Question 9

what is the primary indicator of quality

Answer 9

links from other websites directed to that page

Question 10

what you need for high quality webpage

Answer 10

original content
meta descriptions
short load times
fresh content
quantity content
low bounce from landing page
quality of content

Question 11

how to improve local search ranking

Answer 11

create my business
NAP (name address phone number)
Structured citation
reviews