Feminism Flashcards
1
Q
Mulvey
A
’ Male gaze’ - media created from heterosexual male point of view
Women are passive, female object - these films reinforce patriarchal culture
example - Transformers, Disney princess
2
Q
Wolf
A
women socialised to conform + buy into ‘Beauty myth’
pressure to look like male image of women in terms of sex appeal, shape, size and weight
Develop false consciousness = distract them from their true position in society
e.g. cosmopolitan magazine
2
Q
Whelehan
A
mens magazine + found they promoted laddish culture where women objectified + change in gender role dismissed as joke
example - Maxim magazine
3
Q
McRobbie
A
magazine has impact on identity + suggests western femininity promoted as ideal - magazine focus love and beauty, fashion etc
example - Heat magazine
