CHAPTER ONE Flashcards
events and trends that affects the global businesses?
1- rapid growth of world trade organization
2- acceptance in free market among devolping countries
3- growing impact of interent, social media and mobile phones on the dissolution of national borders
internationalization of businesses?
1- increasing globalization of markets
2- increasing number of companies that are controlled by foregieners
major decisions in in international marketing?
1- wether to go ro not
2- which markets to enter
3- how to enter selected markets
4- what marketing mix to be used
major challenges in international marketing?
1- lack of knowledge about the culture
2- lack of understanding the foriegn culture needs
3- lack of understanding foriegn regulations
reasons to go international?
1- gain more experience
2- increase sales and profits
3- less dependence on one market
marketing?
set of activities, institutions and processes for creating communication, delivering offers that have vallues
international marketing?
set of activities, institutions and processes for creating communications and offerings that have value in more than one nation
foreign environment?
1- economic forces
2- competitive forces
3- level of technology
4- level of distribution
5- infrastructure
6- politics
7- cultural forces
domestic environment includes?
1- competitive structure
2- economic climate
3- political forces
internal environment?
4 P’s
enviromental adapdation?
ability to effectivley enterpert the influence and impact of the culture
the self refrence and ethocentrism?
the key to a successful international marketing is the adaptation of the envornmetal differeneces from one market to another
primary obstacles to a successful IM?
1- SRC, unconscious refrence of the culture values
2- Ethnocenterism, notion that ones oqn culture knows the best
frame wrok for cross cultural analysis?
1- define business goal and problem in the home country
2- define business goals and problems in the foreign country
3- isolate the SRC influence
how to devolp global awareness?
1- understand the cultural differences and accepting working with different cultures
2- knowledge of cultural history, markets