MKTG 322 exam 2 - FLASHCARDS - Consumer health and physical well being (1)

Question 1

Marketers are “responsible for organizing the context in which people make decisions”.
• Therefore, marketers can shape decisions about:
• Food purchase, consumption, and disposal
• Progress of goals (e.g., healthy eating, exercising)

Answer 1

.

Question 2

What are visual biases?

Answer 2

Consumers make errors when visually estimating portion sizes, calories, and product healthiness

Question 3

What bias is this: prettier food is perceived as healthier, specifically because classical aesthetic features make it appear more natural?

Answer 3

Healthy bias

Question 4

What bias is this: The taller of two equivolume objects appears larger?

Answer 4

Elongation bias

Question 5

What bias is this: Consumers make errors when visually estimating portion sizes.
• Supersized portions appear smaller than they really are (we do not have a reference point).
• Supersized portions are underestimated more strongly when all three dimensions change (Length, Width, Height).

Answer 5

Qualtity estimations

Question 6

True or false: visual perception is a reliable indicator of food
portion size, healthiness, etc?

Answer 6

FALSE

Question 7

What do ambiguous size labels do?

Answer 7

Labeling the sizes of food packages or portions as “small,” “medium,” or “large” significantly affects size perceptions

Question 8

Small and healthy-sounding labels such as Keto and Organic can affect perceived calorie content and portion size

Answer 8

.

Question 9

Why is supersizing a problem?

Answer 9

Larger serving dishes can increase:
• food consumption (we eat more than we need/want!)
• food waste