Unit 5

Question 1

Flashbulb Memories

Answer 1

Vivid memory of a dramatic even, may occur because of strong emotional content.

Question 2

Decay Theory

Answer 2

The passage of time causes you to forget it.
EX: The name of your first grade teacher helper.

Question 3

Selective Attention

Answer 3

You select only certain amounts of information
EX: You see an open seat at a ball game so you go sit down without realizing that your family was sitting in the second row.

Question 4

Sensory Memory

Answer 4

-Stored for a few seconds (short term memory)
-Come from five senses
-Stored only for as long as the sense is being stimulated.

Question 5

Retroactive Interference

Answer 5

The old information is being tested
EX: You call your ex by your boyfriends name

Question 6

Proactive Interference

Answer 6

The new information is being tested
EX: You type your old password into your phone

Question 7

Iconic Memory

Answer 7

One can recall visual images for a few milliseconds after it has gone away.

Question 8

Echoic Memory

Answer 8

Brief memory of audible sounds. Can recall and recognize words that were spoken even when they were not consciously listening.