unit six

Question 1

why is rural rebranding needed?

Answer 1

A report revealed that between 1995 and 2000, rural settlements lost over 20% of its most vital institutions such as grocery shops, banks etc and this has caused a spiral of decline

Question 2

describe the spiral of decline in rural areas

Answer 2

fewer jobs due to primary industry employment decline leading to low wages in remaining employment, this causes a lack of skilled employment as those with the skills migrate to urban areas and this results in fewer services. then due to this the young population migrate causing an ageing population

Question 3

what is the case study for rural rebranding in the uk?

Answer 3

Ludlow, Shropshire

Question 4

What was Ludlow’s rebranding focus?

Answer 4

gastronomy (food)

Question 5

when did ludlow food festival first run?

Answer 5

1999

Question 6

how many people visited ludlow food festival when it first opened in 1999?

Answer 6

6,000

Question 7

how many people visited ludlow food festival in 2007?

Answer 7

20,000

Question 8

how many producers display food at ludlow food festival?

Answer 8

150 producers

Question 9

describe the cittaslow food movement

Answer 9

a movement founded in italy which encourages healthy, clean and fair food trading for populations below 50,000. there are currently 10,000 members

Question 10

what have the daily telegraph done for ludlows rebranding?

Answer 10

referred to ludlow as a “soufflé for success” playing on words as ludlow is renowned for its food

Question 11

what is the cheese resturaunt called in ludlow?

Answer 11

the mouse trap, it sells cheese and dairy produce. it sold cheese advent calendars for £60.00

Question 12

what is the deli shop called in ludlow and when was it established?

Answer 12

harp lane deli, and it was established in 2014

Question 13

what is the michelin star resturant called in ludlow?

Answer 13

mr underhills

Question 14

describe local to ludlow

Answer 14

promotes food within 30 miles of the town which supports the local economy, alongside this it organised ludlow food festival. 80% of the produce is made in ludlow and surrounding areas such as hertfordshire and worcestershire.

Question 15

describe the sandpits estate

Answer 15

• an area of social housing that falls into the bottom 40% of deprived areas in the country

Question 16

what percent of unemployment in the sandpits estate compared to the national average?

Answer 16

sandpits estate: 8.7
national average: 4.6%

Question 17

what does the census data tell us about ludlows rebranding?

Answer 17

• shows it has been successful as professional occupations have increased from 42% in 2001 to 67% in 2011

Question 18

what census data suggests ludlows rebranding has not been particularly successful?

Answer 18

the number of people aged over 60 has increased from 29% in 2001 to 33% in 2011

Question 19

what are some examples of local groups who have helped rebrand ludlow?

Answer 19

• local to ludlow
• ludlow farm shop
• ludlow food festival

Question 20

what are some examples of external agencies who have helped to rebrand ludlow?

Answer 20

• the telegraph/ national newspapers
• cittaslow food movement

Question 21

what caused 800 people to loose their jobs in cornwall?

Answer 21

the china clay industry collapsed as energy costs were too expensive

Question 22

how did the government rebrand cornwall?

Answer 22

the eden project

Question 23

where is the eden project located?

Answer 23

on the remains of the derelict china clay mines in cornwall

Question 24

describe the eden project

Answer 24

• its the most visited tourist attraction in cornwall which houses a collection of diverse plant and flower species in two bio-domes

Question 25

how much did the eden project cost to build, and who funded it?

Answer 25

it cost over £100 million to build. the national lottery funded over half and the government funded the remainder.

Question 26

how much did the eden project generate for the UK’s economy?

Answer 26

£2 billion

Question 27

how many people visited the eden project when it first opened?

Answer 27

1.2 million

Question 28

how much money does the average visitor of the eden project spend in cornwall?

Answer 28

£150

Question 29

what are the eden project now looking to do after its success in cornwall?

Answer 29

build similar projects in other locations such as china and india

Question 30

what is a negative impact of the eden project?

Answer 30

it has a large carbon footprint due to specialist equipment

Question 31

describe the big lunch

Answer 31

a scheme ran by the eden project which generated one million pounds for the local economy.

Question 32

when did the big lunch launch?

Answer 32

2009

Question 33

how many countries participate in the big lunch annually?

Answer 33

70

Question 34

how many full time staff are employed in the eden project?

Answer 34

400