Social Influence- Minority Influence

Question 1

Minority influence

Answer 1

Requests individuals to reject majority behaviours/belief, and be converted to the views of a minority

Question 2

What does the minority attempt to do?

Answer 2

change views through informative social influence, so this is likely to result in internalisation

Question 3

Changing views through informative social influence, likely results in what?

Answer 3

Internalisation

Question 4

What starts as a slow process?

Answer 4

Minorities changing majority opinions

Question 5

How does the process change from a slow process to a quicker process -of minorities changing majority opinions?

Answer 5

As more of a majority convert to the new view the process speeds up in a process called the snowball effect.
And the minority view improves its acceptability.

Question 6

What is the name of the process called when more a majority converts to the new view?

Answer 6

Snowball effect

Question 7

How many behaviours are there?

Answer 7

3

Question 8

What are the 3 behaviours ?

Answer 8

Behaviour 1: Consistency
Behaviour 2: Commitment
Behaviour 3: Flexibility

Question 9

Behaviour 1: Consistency

Answer 9

The minority needs to demonstrate it is confident in its view if they repeat some messages over time (diachronic consistency) - the argument seems more powerful

Question 10

In which behaviour does this occur and what is it called when the same message is repeated over time expressing confidence ?

Answer 10

Behaviour 1: Consistency
Diachronic consistency

Question 11

Behaviour 2: Commitment

Answer 11

If the minority are willing to suffer for their views but still hold them, this is likely to cause members of the majority to take them seriously.

This is known augmentation principle

Question 12

What is it called if the minority are willing to suffer for their views but still hold them, this is likely to cause members of the majority to take them seriously?

Answer 12

Augmentation principle

Question 13

Define the augmentation principle.

Answer 13

The minority are willing to suffer for their views but still hold them, and this likely causes members of the majority to take them seriously

Question 14

Behaviour 3: Flexibility

Answer 14

If seen as dogmatic, minorities will not be persuasive, they need the ability to appear to consider valid counter arguments, and slightly compromise

Question 15

Between what factors is there a balance needed?

Answer 15

Flexibility and consistency

Question 16

Why is there a balance needed?

Answer 16

To seem reasonable, open-minded as well as having a clear stable opinion there needs to be a balance.

Question 17

Evaluative studies

Answer 17

Moscovici (1969)
Nemeth (1986)

Question 18

Moscovici
1969

Answer 18

Commitment:
-Group of 4 Ps and 2 Confederates were shown 36 blue slides of different shades in 2 conditions

-in the first a consistent minority stated that every slide was green
-32% if Ps gave the same answer as the minority on at least 1 trial w/ wrong answers given by Ps on 8.4% of trials
-compared to only 1.25% when the minority was inconsistent

=AS 68% of Ps never agreed w/ the minority, perhaps only some people are receptive to minority groups

Question 19

Nemeth (1986)

Answer 19

Flexibility:
-used groups of 3 Ps + 1 confederate
-in 2 conditions
-in 1st condition, fed (minority) would show inflexibility by arguing for a low level of compensation for the victim of an imaginary ski flit accident and not changing from that level

-in 2nd condition, fed showed flexibility by raising his offer slightly. In this flexible condition, the majority was much more likely to lower their compensation level close to the fed than the inflexible condition

Question 20

Critical evaluation for Nemeth (1986)

Answer 20

-as it was an experimental situation w/ the Ps aware of the ski lift vicim was not real, and no money would be paid, we may question the external validity of this experiment

Question 21

More evlauation
Give real life examples of time when minorities have cause soical change due to minoirty influence

Answer 21

Gay rights movemement
Environmental groups
Suffragettes
AND ON THE RIGHT OF POLITICS UKIP

these groups have been :
-consistent in message
-and in some cases suffered

eventually leading to the social change they aimed for