Offerings

Question 1

How may you classify offerings based on frequency of purchase

Answer 1

Convenience ptoducts are bought frequently, shopping products less, specialty products rarely and unsoght never

Question 2

What is a core proposition in the three levels of an offering

Answer 2

The benefit, problem solving or advantage the offering provides

Question 3

What is the embodied proposition in the three levels of an offering model

Answer 3

The actual product and features fulfilling the desire

Question 4

What is the augmented proposition in the three levels of an offering model

Answer 4

Expanded product like additional services warranties etc

Question 5

State the stages in the product lifecycle

Answer 5

Development, introduction, growth, maturity and decline

Question 6

What are the criticisms of the product life cycle model

Answer 6

Dont know where you at and shocks can suddenly vhange the landscape

Question 7

Explain diffusion theory

Answer 7

That diferent types if customers tend to adopt the offering at diferent rates wich roughly resembles half a notmal distribution. (%) 2 innovators 13 early adopters 34 early majority 34 late majority and 16 laggers