4.4 Data types and sources

Question 1

Sources of Information

Answer 1

Internal and external source

Question 2

Internal Source

Answer 2

Information that comes from within an organisation e.g. financial reports or data analysis

Question 3

External source

Answer 3

Information that comes from outside an organisation e.g. government reports or price list from suppliers

Question 4

Types of Data

Answer 4

Primary data
Secondary data
Qualitative data
Quantitative data

Question 5

Primary data

Answer 5

Data that has been created and collected by an employee within the organisation e.g. interviews or questionnaires set up by an employee

Question 6

Secondary data

Answer 6

Data that has been created and collected by someone outside the organisation e.g. government census or competitor survey

Question 7

Qualitative Data

Answer 7

Descriptive data often composed of text that can be observed but not measured e.g. survey responses to an open question

Question 8

Quantitative Data