Logos And Brand Identity Flashcards
What is a logo
A logo is a name, mark or symbol that represents an idea
What makes a good logo
A good logo is easily recognisable, reflects the business
What are 5 points of a good logo
Simple, memorable, timeless, versatile, appropriate
What is brand identity
Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers
What does effective branding do
Effective branding supports the company’s image to the customer and makes all elements like company clothing, websites and literature have a consistent appearance
What is a style guide
A style guide is a document that explains how a company must use their corporate design and ensures consistency
What are the 5 reasons for company branding
- It makes the company easily recognisable
- Promotes company image
- Promotes company values
- Makes all elements such as the logo, company clothing, websites and literature have a consistent appearance
- It helps to develop brand loyalty
What is product branding
Product branding is when marketers introduce a product to the public with its own unique identity
