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Marketing > chapter 10 > Flashcards

chapter 10 Flashcards

1
Q

marketing channel

A

all things necessary to transfer the product to the consumer

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2
Q

middleman

A

intermediary

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3
Q

agent or broker

A

intermediary with legal authority (manufacturer)

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4
Q

Wholesaler

A

intermediary who sells to other intermediary

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5
Q

retailer

A

selling the product

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6
Q

distributer

A

selling the products to multiple retails- selling and managing inventories

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7
Q

transactional function

A

wholesaler - buying, selling, risk taking

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8
Q

logistical función

A

selection, storing, transporting

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9
Q

facilitating

A

financing

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10
Q

possession utility

A

able to BUY product

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11
Q

info utility

A

providing consumers with the info they need on a product (easily accessable)

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12
Q

time utility

A

being able to buy product WHENEVER

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13
Q

place utility

A

having product available ig customer wants

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14
Q

form utility

A

enhancing product to make more appealing for customers

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15
Q

strategic alliance

A

-channel
-duel distribution

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16
Q

channel alliance

A

undertake a mutually beneficial project with other firm

17
Q

Duel distributions

A

using 2 or more different channels

18
Q

multichannel

A

combining all to build relationship with consumer

19
Q

market space

A

online seller that allows third parties (amazon)

20
Q

cross channel

A

research online and buy in store

21
Q

vertical integration

A

controlling ownership of two or more key stages of the supply chain

22
Q

horizontal integration

A

merging with another company (instagram & Facebook)

23
Q

channel conflict

A

believe channel member is standing in the way of them reaching their goal

24
Q

vertical conflict

A

by passing and selling straight to consumer

25
Q

horizontal conflict

A

multiple retailers have the same manufacturer brand

26
Q

channel captain

A

dominant channel member that controls EVERYTHING

27
Q

logistics

A

getting product where it needs to be at the right place at the right time

Marketing (14 decks)

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