Kilkari Flashcards
1
Q
What is Kilkari ?
A
It is a mobile health initiative launched with local content that delivers audio messages to the beneficiaries
2
Q
Where is it launched ?
A
In 18 states (Local content is available only in Gujarat and Maharashtra)
3
Q
What is the name of the fictitious character designed in the app ?
A
Dr Anita
4
Q
Who are the main beneficiaries ?
A
Pregnant women and their families (72 messages per week are sent from the second trimester of the pregnancy to 1yr of the child birth)
