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ADVERTISING > Chapter 2 > Flashcards

Chapter 2 Flashcards

1
Q

is the plural form of the word “medium” which is a means through which a thing is done

A

Media

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2
Q

are the agencies, means, or instruments used to convey advertising messages from producer to consume

A

Media

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3
Q

· refers to the various media channels through which advertising is done

A

Advertising media

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4
Q

• is a varied landscape of advertising opportunities
• These media offer the ability to present your brand, product, or message to an audience in a way unlike any other venue

A

Print media

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5
Q

may be included in the form of newspapers, magazines and etc. They are among the oldest and most effective types of advertising

A

Written advertising

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6
Q

contains news, opinions, service information, entertainment messages and public materials

A

Newspaper Advertising

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7
Q

contain two types of advertisements:

  1. Classified advertising
  2. Display advertising
A

Daily newspapers

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8
Q

Advantages of written advertising

A
  1. Large readership and high level of reader involvement
  2. Geographical selectivity
  3. The cost is relatively low
  4. Timely impact
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9
Q

Disadvantages of written advertising

A
  1. Short life
  2. Black and white (although many papers are changing to color format)
  3. Where people are still illiterate
  4. Printing and distributing can be costly
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10
Q

basically useful in capturing those customers who are travelling from one place to another.

A

Outdoor advertising

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11
Q

Types of outdoor/or mural media

A
  1. Poster
  2. Painting displays or metal displays
  3. Wall painting
  4. Electric light sign
  5. Neon signs
  6. Traveling displays
  7. Van advertising
  8. Banners
  9. Railway station
  10. Skywriting
  11. Sandwich man
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12
Q

pre-printed sheets put up like wallpaper on outdoor billboards.

A

Posters

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13
Q

these can be displayed for a very long time. It can bear climate effect.

A

Painted displays or metal displays

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14
Q

are found in cities, towns and even villages. The surface can be hired.

A

Wall painting

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15
Q

Sign board illuminated by electricity can be seen in the large numbers in cities. They Can be presented with attractive letters and colored bulbs

A

Electric light signs

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16
Q

Advertisement is also presented with brilliantly tubes in various shades.

A

Neon signs

17
Q
  • It is also known as Transit Advertising
A

Traveling displays

18
Q

Displays can also be made on the front, sides and lacks of vehicles and van

A

Van advertising

19
Q

are made of cloths and words are written in colors.

A

Banners

20
Q

Advertising the passengers have to wait on railways stations for a long period of time, hence, they have the opportunity to read these posters

A

Railway advertising

21
Q

message can be written on balloons which are floated in the air

A

Skywriting

22
Q

carry up funnily and carry boards to advertise.

A

Sandwich man

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