Minortiy Influence Flashcards
How does consistency lead to minority influence
Makes people more interested and increases interest levels overtime
What is synchronic consistency
All people saying same thing
What is diachronic consistency
Been saying same thing for long time
How does commitment lead to minority influence
Demonstrates the commintment to their views
If extreme and risky - makes people pay more attention
What is the augmentation principle
Based on commitment
Showing risk engaged viewers and people pay more attention
How does flexibility improve minority influence
Nemeth- commitment can seem a bit rigid if not flexible to views
Counter arguments adds validity
What’s the support research for minority Influencers
Moscovicii blue green slide study
What’s a limitation of minority influence
Artificial tasks eg asch means low external validity
