Theme 4 Flashcards

1
Q

Which emerging economies are BRICS and MINT?

A
  • Emerging economies are when a country has rapid development and high economic growth but not fully developed economy so risky.
  • Brazil, Russia, India, China, South Africa
  • Mexico, Indonesia, Nigeria, Turkey
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2
Q

How does the growth of the UK economy compare with emerging economies?

A
  • In emerging markets, growth rates have been rapid over recent years. This growth results in higher average incomes and development of new industries and markets within these countries.
  • An increase in incomes leads to greater demand. As markets grow, so does the infrastructure in these countries, the quality of education and skills of workforce.
  • MNCs are threats to emerging markets as they are significant competition to established global market leaders.
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3
Q

What are implications of growth?

A

Trade opportunites- including FDI, opportunities for exporting to devloped economies, better infrastructre/ production location.
Employment patterns- as economies develop, unemployment falls. This creates opportunites for international trade as increased incomes generate demand. Growing economies also mean better skilled workforces and gives MNCs opportunity to recruit skilled posts when producing abroad.

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4
Q

What is GDP?

A

Gross Domestic Product is a measure of all the goods coming out of one country divided by the number of people in the country.
X- GDP uses figures adjusted for inflation
X- GDP can be hard to compare across nations with different currencies. A way to deal with this is to compare the buyer power across countries for a standarised basket of goods (commonly bought products).

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5
Q

What is HDI?

A

It combines a range of economic statistics for a country, focusing on a country’s people rather than just the economy.

Includes:
- Life expectancy (health good indicator for standard of living and how much disposable income people have- potential demand).
- Mean years of schooling (higher literacy rate, better quality workforce so nature of products and services also better).
- GNI- Gross National Income per capita is the measure of income based on US dollar value of a country’s income divided by it’s population.

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6
Q

What are exports and imports?

How can an agent help?

A
  • Exports are the selling of products and services directly to foreign customers.
  • Imports are the buying of products for resale or importing raw materials and components for production of goods from a foreign country.
  • A local agent has expertise in the local market, deals with admin and can negotiate with local businesses.
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7
Q

What is a comparitive advantage?

A

Comparitive advantage is when a business lowers its costs to gain leverage against its compeititors- ability to produce cheaper goods in comparison to other businesses.

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8
Q

What is a competitive advantage?

A

Competitive advantage is when a business adds value where other businesses can’t. This includes advantges specific to a country, such as knowledge and skills of production techniques which give companies a compeititive advantage in international markets.

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9
Q

What is FDI?

Reasons forFDI?

A
  • FDI (Foreign Direct Investment) is when a business has a head office in one country and sets up factories or offcies in another.

Reasons for FDI:
- Access to local knowledge and resources.
- Access to foreign brands.
- Access to infrastructure and complementary industries.
- Investment in expanding industry and fast growing, profitable business.

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10
Q

What is globalisation?

A

Globalisation is the increasing integration and cooperation between countries and the growth of international trade. It creates opportunities for international and domestic businesses. Though, there may be some restrictions, such as protectionism and caps on migration.

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11
Q

What is protectionism?

A
  • Protectionism involves protecting domestic business and home industries against foreign competition.
  • Protectionism may force businesses to use more expensive domestic suppliers, therefore making them less competitive. It may also encourage businesses to move abroad to avoid trading barriers.
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12
Q

What are ways to put protectionism into practice?

(6 ways)

A
  • Tariffs -tax on imports to increase price of imported goods, raises gov income and makes domestic businesses competitive.
  • Subsidies- government grants for exporting businesses so they can lower their prices to compete internationally.
  • State procurement- favouring domestic businesses as suppliers over foreign competition.
  • Soft loans- generous loans given to exporting businesses to help compete in foreign markets.
  • Technical barriers- rules governing standard of products entering country.
  • Quotas- physical limits on imports.
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12
Q

What are the 7 types of trade agreements?

(Trading blocs)

A
  • Protectionism- protecting domestic businesses and markets.
  • Preferential trade areas- certain products from certain countries get tariff rates.
  • Custom unions- involve an agree set of tariffs for non-tade bloc members.
  • Free trade areas- free trade, no trade barriers.
  • Common markets- free movement of trade, capital and labour.
  • Single markets- free trade, common laws are adopted to harmonise standards and tax.
  • Economic unions- integration of economic, political and cultural factors,including common currenct like the euro.
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13
Q

What are NAFTA, ASEAN and the EU?

A
  • NAFTA (North American Free Trade Agreemeent)- free trade zone. Member countries negotiate seperate deals with outside members.
  • ASEAN (Association of East Asian Nations)- free trade agreement.
  • EU (European Union)- single market with free movement of people, goods and services. EU also adopts common laws around employment and consumer legislation. Most member states also part of monetary union- the Euro.
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14
Q

What are ✓ and X of trading blocs?

A

✓- opportunities to expand into new markets.
✓- allows business to benefit from comparitive advantage- cheaper and better quality products.
✓- easier to source labour if free movement is permitted.
✓- aligns international legislation, making markets more efficient.

X- countries and businesses outside trading bloc may have better comparitive advantage which members are unable to access.
X- infant industries vulnerable to large MNCs.
X- tensions with regions outside of trading bloc.
X- inefficient producers may be protected leading to poor quality and high prices.

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15
Q

What are push factors?

A

Push factors are adverse situations that force businesses to look for opportunities in international markets. Including:
- Market saturation- as domestic markets become saturated and growth slows, businesses will look for international markets with higher growth potential.
- Competition- domestic competition (or that of other international firms) can make competing at home unprofitable.

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16
Q

What are pull factors?

A

Pull factors are opportunities for businesses to take advantage of an international location. Including:
- Economies of scale- cost savings by increasing scale of operations.
- Risk spreading- risk spreading economies can be gained from operating in several different international markets.

17
Q

What is off-shoring- ✓ and X?

A

Off-shoring is the moving of manufacturing or service indutsries to a part of the world with lower production costs.
✓- lower wage rates
✓- access to raw materials and skilled workforce.
X- damage to business in home country.
X- as economies develop, production costs also rise.
X- cultural and language barriers.

18
Q

What is outsourcing- ✓ and X?

A

Outsourcing is the moving of a business function to a specialist external provider in another country.
✓- allows business to upgrade.
✓- takes advantage of a country’s comparitive advantage.
✓- access to specialist facilities and knowledge without having to directly invest.
X- reliant on third parties- limited control.
X- cultural and language barriers
X- businesses are less flexible if tied into a contract with a specialist provider.

19
Q

How can a business extend product life cycle by operating in multiple markets?

A
  • International markets give a business the opportunity to extend the life cycle. This may involve exporting the product to international markets or innovating the product to ensure the product meets international standards or addresses cultural or social factors.
20
Q

What factors should a business consider when assessing a country as a market?

A
  • Level and growth of disposable income
  • Ease of doing business (time and cost of setting up and running a business)
  • Infrastructure (transport links, communication networks)
  • Political stability (political unrest, relations with other countries)
  • Exchange rate
21
Q

What factors should a business consider when assessing a country as a production location?

A
  • Costs of production
  • Skills and availability of labour workforce
  • Infrastrcture
  • Location in trading bloc
  • Government incentives
  • Ease of doing business
  • Political stability
  • Natural resources
  • Likely return on investment
22
Q

What’s the difference between a merger an joint venture?

A
  • A merger is when two companies join together tocreate one organisation.
  • A joint venture involves two seperate businesses collaborating to acheive a shared goal.
23
Q

What are reasons for global mergers and joint ventures?

A
  • Spreading risk over different countries/ regions
  • Entering new markets/ trading blocs
  • Acquiring national/ international brand names/ patents
  • Securing resources/ supplies
  • Maintaining/ increasing global competitiveness
24
Q

What influences the significance of exchange rates on businesses?

A
  • Elasticity of demand- demand for some products is less responsiveness to a change in price caused by exchange rate fluctuations.
  • Relative economic growth in international markets- economic growth in an economy may counter balance a fall in demand for exports as a result of an appreciation in the currency.
  • Use of fixed contracts (pre-agreed exchange rate)- mitigates impact of exchange rate fluctuations.
25
Q

How a global business gain a competitive advantage?

A
  • Cost competitiveness- MNCs may find it easier to acheive economies of scope and scale as they have multiple operations across the globe, which reduces unit cost. Vertical integration can help MNCs remove the mark-up added by their suppliers.
  • Differentiation- polycentric approach to marketing, adapting products to meet needs of local markets. This may include adapting brand to fit a specific niche in international market. Business could buy companies that allow it to do this, while maintaining its core product.
26
Q

How do skill shortages effect international competitiveness?

A
  • Skills are a competitive advantage. Therefore, shortages in skills redcuce effectiveness and productivity of workforce. Operating internationally gives businesses an opportunity to access labour internationally. This means access to unique skills that may not exist in home country, e.g artisan cheese production in Italy.
27
Q

What is an ethnocentric global marketing approach?

A
  • Little or no attempt to adapt to international market.
  • Maximises appeal and unique features of things like regional food that would be exported or made identical for a foreign market.
    ✓- standardisation
    ✓- economies of scale
    X- may not take into account cultural differences across nations.
28
Q

What is a geocentric (glocalised) global marketing approach?

A
  • Slight adaptations to suit each international market.
  • Products may be tailored to the local market with lower development costs.
28
Q

What is a polycentric global marketing approach?

A
  • Complete overhaul of marketing and the product to suit a particular international market.
    ✓- products better targeted to meet needs of specific countries and cultures.
    X- expensive and may be difficult to launch new versions to compete with established local brands.
29
Q

What are features of a global niche market?

A
  • Clear understanding of the needs and wants of customers.
  • An emphasis on quality
  • Excellent customer service
  • Expertise in product area
  • Prioritising profit over market share
  • Innovation
30
Q

How can global niches compete internationally?

A
  • Highly specialised product due to innovation and specialist knowledge may not exist in other countries yet.
  • Challenge for niche markets is not developing desirable products but being able to find, attract and supply their products to a small group of particular customers.
  • Can also have niches specific to a country.
31
Q

How does the marketing mix relate to global niches?

A

Product- niche marketers design products with a focus on quality, excellence and a premium service.
Price- nature of niche market dictates that pricing must deliver a high profit margin.
Promotion- branding is vital as promotional tools will emphasise exclusivity and carefully target customers.
Place- narrow range of channels using specialist agents and dealers will support an image of quality and exclusivity.

32
Q

What cultural/ social factors should businesses consider when marketing internationally?

A
  • Cultural differences
  • Different tastes
  • Language
  • Unintended meanings
  • Inappropriate/ inaccurate translations
  • Inappropriate branding and promotion.
33
Q

What is the impact of MNCs on the local economy?

A
  • Local labour, wages and working conditions- increased demand for labour in local area which creates competition for skilled workforce if unemployment is low. If labour supply doesn’t meet this demand, wages will rise and there will be fringe benefits.
  • Job creation- new factories creates hundreds of jobs for local community and also brings opportunity for growth in population as people choose to relocate to work at the factory and may generate demand for local businesses as well.
  • Local businesses- large MNCs may have a supply chain made up of smaller local businesses. A large production facility may be made up of hundreds of smaller suppliers of components and services.
  • Local community and environment- congestion and pollution.
34
Q

What is the national impact of MNCs?

A
  • FDI flows- FDI leads to spending in the economy, which createsjobs and lowers the level of unemployment as FDI creates wealth in a country. It may lead to: reduced national debt and increased employment, incomes and tax revenue.
  • Balance of payments- Initial FDI boosts balance in foreign country but products/ services by MNC may be exported internationally and this brings a second flow of money into country.
  • Tech and skills transfer- MNC may have created success through developing new tech and processes in its home nation, so they can train and devlop skills of workforce. This knowledge will naturally transfer into the foreign country which may develop local industries’ competitiveness.
  • Consumers- more choice, lower prices, improved quality.
  • Culture- business culture will naturally transfer to local businesses through the growth of MNCs. This may include working practices and decision-making.
  • Transfer pricing- MNC ensures it’s selling its products through a country with lower tax levels, even when a product might have been produced in a country with high tax levels. MNCs sometimes operate across countries to avoid high tax, though this means lower gov tax.
35
Q

What stakeholder conflicts may occur when operating as an MNC?

A
  • Shareholders- seek greatest return on investment, profit maximisation
  • Customers- conscious of where products originate, ethical and sustainable products.
  • Communities- employment opportunities, pollution which can then cause bad publicity for business.
  • Governments and NGOs- pressure for MNCs to pay correct tax levels as well as ensuring they invest in local commuity and look after their workers.
36
Q

How does ethics relate to pay?

A
  • Production often in less economically developed countries as standards for HASWA is low.
  • Ethical business may relate to: acceptable pay (‘living wage’)
  • Suitable working conditions (breaks)
  • Human rights (no excessive hours).
37
Q

How can a business be environmentally considerate?

A
  • Emissions
  • Waste disposal
38
Q

What should a business consider when ethically operating a supply chain?

A
  • Exploitation of labour
  • Child labour
39
Q

What should a business consider to market ethically?

A
  • Misleading product labels
  • Inappropriate promotional activities
  • Giving gifts to customers and suppliers
  • Use business connections with a personal or family tie
40
Q

What factors influence MNCs?

A
  • Political influence- businesses can be directly controlled through state ownership (privatisation) to ensure businessesconducted policies in best interest of society, traiffs, quotas, subsidies.
  • Legal control- competition laws, employment and conumer legisaltion.
  • Taxation policy- corporation tax, high carbon emissions = high tax, tax evasion.
  • Pressure groups- naming and shaming companies, lobbying (taking it directly to gov), direct action (protesting and sabotage)
  • Social media- stakeholders see actions of business which creates transparency and social authority that can directly challenge unethical behaviour.