Marketing Mix - Place Flashcards

1
Q

What is important in place for businesses?

A

Distribution

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2
Q

Who are retailers?

A

Shops who sell to consumers

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3
Q

Who are wholesalers?

A

Companies who buy products cheaply in bulk and sell them on to retailers

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4
Q

Who do wholesalers buy goods from?

A

From manufacturers in bulk and sell in smaller quantities

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5
Q

What is direct selling?

A

Manufacturer to Consumer

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6
Q

What is indirect selling? 1 level

A

Manufacturer to retailer to consumer

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7
Q

What is indirect selling? 2 level

A

Manufacturer to wholesaler to retailer to consumer

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8
Q

What is multi-channel distribution?

A

When businesses sell through more than one method e.g online and in-store

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9
Q

What do short distribution channels include? 4 things

A

Fewer customers
Expensive goods
Services
Industrial products

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10
Q

What do long distribution channels include? 4 things

A

Consumer products
Inexpensive goods
Goods
Many customers

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