Marketing Mix - Place Flashcards
What is important in place for businesses?
Distribution
Who are retailers?
Shops who sell to consumers
Who are wholesalers?
Companies who buy products cheaply in bulk and sell them on to retailers
Who do wholesalers buy goods from?
From manufacturers in bulk and sell in smaller quantities
What is direct selling?
Manufacturer to Consumer
What is indirect selling? 1 level
Manufacturer to retailer to consumer
What is indirect selling? 2 level
Manufacturer to wholesaler to retailer to consumer
What is multi-channel distribution?
When businesses sell through more than one method e.g online and in-store
What do short distribution channels include? 4 things
Fewer customers
Expensive goods
Services
Industrial products
What do long distribution channels include? 4 things
Consumer products
Inexpensive goods
Goods
Many customers