Marketing Mix - Place

Question 1

What is important in place for businesses?

Answer 1

Distribution

Question 2

Who are retailers?

Answer 2

Shops who sell to consumers

Question 3

Who are wholesalers?

Answer 3

Companies who buy products cheaply in bulk and sell them on to retailers

Question 4

Who do wholesalers buy goods from?

Answer 4

From manufacturers in bulk and sell in smaller quantities

Question 5

What is direct selling?

Answer 5

Manufacturer to Consumer

Question 6

What is indirect selling? 1 level

Answer 6

Manufacturer to retailer to consumer

Question 7

What is indirect selling? 2 level

Answer 7

Manufacturer to wholesaler to retailer to consumer

Question 8

What is multi-channel distribution?

Answer 8

When businesses sell through more than one method e.g online and in-store

Question 9

What do short distribution channels include? 4 things

Answer 9

Fewer customers
Expensive goods
Services
Industrial products

Question 10

What do long distribution channels include? 4 things

Answer 10

Consumer products
Inexpensive goods
Goods
Many customers