6.1.2 Why organisations need data and information and how they are used

Question 1

Fill The Blank:

Organisations need data and information to be able to make …………………….. and correct …………………….

Answer 1

Informed, Decisions

Question 2

State:

3 ways companies use data and information

Answer 2

3 of:
* Analyse market trends to identify patterns which inform decisions
* Analyse system performance
* Monitor users
* Use targeted marketing
* Inform strategic, tactical and operational decision making
* Carry out threat/opportunity assessment

Question 3

Explain:

What market trends are and ow organisations use them in combination with data

Answer 3

• Assessment of the quantitative and qualitative characteristics of a specific market
• Can be done using data mining
• Using data and information about market trends allows companies to respond quickly helping the company stay competitive and profitable

Question 4

Fill The Blank:

Over time the digital systems of an organisation will ………………… and analysis of system performance can be performed to identify these issues using graphs and charts created from data collected using software that records system ………………

Answer 4

Diminish, Metrics

Question 5

Fill The Blank:

Users can be …………………, in many different ways, such as logging how long a user spends on a website to be able to improve the user ……………………….

Answer 5

Monitored, Experience

Question 6

Fill The Blank:

Companies can use …………………. marketing using data and information by analysing what products a customer bought and marketing similar products

Answer 6

Targeted

Question 7

Fill The Blank:

Organisations use information and data to help make strategic, tactical and Operational ………………. where the results of these ……………………. depends on the analysis of data and information

Answer 7

Decisions, Decisions

Question 8

Fill The Blank:

A company may carry out a ……………/opportunity ……………………. using data and information for strategic and tactical decision making processes

Answer 8

Threat, Assessments