Food preferences

Question 1

What changed food preferences in US?

Answer 1

• the body image chnages
• concerns about health
• food companies and advertising and influence of science

Question 2

Food companies and advertising:

Answer 2

• the goal is to aim for large audinece - middle class because there was lot of them
• some companies aimed for the rich but the bad side of it is that there is more middle class people
• poeple who have insecurities are also really good tragtes
• advertising based on health - vitamins

Question 3

Peak of advertiisng

Answer 3

• mid 20. cetury
  -people really cared about what science said and they were like: “if my neighboor is doing it i have to do it as well”
• today that is not. acase, everyone want’s to be different
• 2013. • americans soend more money on eating outside then at home

Question 4

how do you sell mroe food:

Answer 4

1. cretaivity
2. substitition
   create new products

Question 5

rich and poor

Answer 5

today there is not really a big difference what poor and rich eat it is just that rich have more
- for example ketchup is on the table no matter what status you are