Features of a film poster

Question 1

Define Star Billing.

Answer 1

The list promoting a films cast, with the more famous names usually going first.

Question 2

Define a Sell Line.

Answer 2

Promoting the film being shown in IMAX or 4D.

Question 3

Define a Byline.

Answer 3

Includes the Director or studio responsible for the film.

Question 4

Define a USP (Universal Selling Point).

Answer 4

Something that a film can boast about that no other film has

Question 5

Define a Hard Sell.

Answer 5

Using blunt or unsubtle phrases to sell the product (e.g. “limited time only” or “buy it now”).

Question 6

Define a Soft Sell

Answer 6

The product tires to be less intrusive in its advertising. Sometimes the audience won’t even know what it is.

Question 7

How much did Black Panther cost and how much did it make?

Answer 7

It cost £300 Million and earned £1 billion

Question 8

How much did I, Daniel Blake cost and how much did it make?

Answer 8

It cost about £3 million and earned £15.8 million.