171 Theatre Management Flashcards

(54 cards)

1
Q

What is Intellectual Property?

A

“It is imagination made real. It is the ownership of dream, an idea, an improvement, an emotion that we can touch, see, hear, and feel.”

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2
Q

What are the four kinds of protection for intellectual property?

A

Patent, Trademark, Copyright, Trade Secret

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3
Q

How long does a patent last for?

A

20 years

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4
Q

What are the three kinds of patents? What do they protect?

A

Utility: protects useful processes, machines, articles of manufacture, and compositions of matter.

Design: guards the unauthorized use of new, original, and ornamental designs for articles of manufacture.

Plant: protects invented or discovered, asexually reproduced plant varieties.

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5
Q

What do trademarks protect?

A

Words, names, symbols, sounds or colors that distinguish goods and services.
Ex: school mascot/colors, store logos/symbols (Target, JCP), Folley sounds (Kim Possible, Law & Order), car logos, restaurant colors/logos, etc.

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6
Q

How long do trademarks last?

A

As long as you’re using it!

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7
Q

What are Trade Secrets?

A

The information that the companies keep secret to give them an advantage over their competitors.
Ex: Secret recipes (Bojangles, KFC, Chic-Fil-A, Coke, Bush’s Baked Beans)

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8
Q

What do copyrights protect?

A

They protect works of authorship, such as writings, music, and works of art that have been tangibly expressed.

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9
Q

How long do copyrights last?

A

The Library of Congress registers copyrights which last the life of the author plus 70 years.

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10
Q

What is public domain?

A

Copyrighted creative works that have expired copyrights that do not get renewed which are open for free public use.

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11
Q

What are the terms for fair use?

A
  1. The purpose and character use, including whether such use is of commercial nature is for nonprofit educational purposes.
  2. The nature of the copyrighted work.
  3. The amount and the sustainability of the portion used in relation to the copyrighted work as a whole.
  4. The effect of the use upon potential market for or value of, the copyrighted work.
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12
Q

What are the four different types of licensing?

A

Synchronization rights, Master rights, Grand Rights, and Performing Rights.

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13
Q

What are Synchronization Rights?

A

The permission to sync music with digital (blend music with other music or sounds).

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14
Q

What are Master Rights?

A

The permission to use the master recording (in a performance).

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15
Q

What are Performing Rights?

A

The rights that give you the permission to “perform” music in public.

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16
Q

What are a few organizations to request performance rights from?

A

ASCAP (American Society of Composers, Authors, and Publishers), BMI (Broadcast Music, Inc.), and SESAC (Society of European Stage Authors and Composers).

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17
Q

What are Grand Rights?

A

The rights that give permission to put on dramatic performances (plays), which are obtained directly from the copyright owner (Samuel French, Tams Witmark, Dramatists).

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18
Q

How can ASCAP and BMI get involved with Grand Rights?

A

They can provide music rights, which gives people permission to play music in a venue for background music and preshow/intermission music.

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19
Q

What’s the difference between Grand Rights and Performance Rights?

A
  • Grand Rights are for dramatic performances.

- Performance Rights are for generic music playing.

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20
Q

What is a contract?

A

A voluntary, deliberate, and legally binding agreement between two or more competent parties.

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21
Q

What two types of agreements are considered contracts?

A

Royalty and Licensing agreements.

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22
Q

Who are the two parties involved in a contract?

A

Who will be providing the services and who will be paying for it.

23
Q

What is included in a contract?

A
  • The parties involved
  • The scope of work
  • The timeline
  • payment
  • ownership
  • legal
  • termination
24
Q

What is the “scope of work” portion of a contract?

A

List of “deliverables.” Clearly identifies expectations of parties involved. Include process for making changes to the scope of the work.

25
What is the "timeline" of a contract?
Milestone dates, overall timeline for project or activity. Helps to manage expectations.
26
What is the "payment" section of a contract?
Payment amounts, schedules.
27
What does the "ownership" section a contract include?
Intellectual property. Who will own the copyright, trademark, etc. Identify ownership of any tangible resources created during the project.
28
What does the "legal" section of a contract contain?
Liability issues, indemnification, arbitration. May need legal advice for this element of the contract.
29
What does the "termination" section of a contract include?
How it will end. By a certain date, upon completion. Termination for cause.
30
List the members of a production staff.
Producer, director, music director, choreographer, stage manager, tech director, costume designer, lighting designer, set designer, sound designer, publicity designer, publicity manager, box office manager, house manager, program designer, properties manager, master electrician, master stitcher, master carpenter, dressers, ASM, etc.
31
Who is the Stage Manager (SM)?
The organizational support throughout the entire production.
32
What is the Prompt Book?
The Stage Manager's Bible--contains blocking, cues, business, props, EVERYTHING.
33
What does the stage manager do?
- Schedule and run rehearsals - Communicates director's wishes to designers and crafts people - coordinates the work of the stage crew - calls cues and possibly actors' entrances during performances - overseeing the entire show each time it is performed - mark out the dimensions of the set on the floor of the rehearsal hall - make sure rehearsal props and furnishings are available for the actors attend all rehearsals - notify the designers and crafts people of changes made in rehearsal
34
Who is the ASM?
Assistant Stage Manager
35
What are the responsibilities of the ASM?
- Responsibilities vary from company to company - Liaison between cast/crew and the stage manager - Backstage during productions to coordinate and assist quick changes - “Coffee?...Where’s the ASM?!”
36
How often do production budgets change?
From show to show and company to company.
37
What should be included in production budgets?
- Staff: Payroll? Guest Artists? - Tech: Costume, Set, Lighting, Props (run crews) - Marketing: Posters, Postcards, Artist Fees, Postage - Administrative: Program, PR, Box Office, Venue
38
What is marketing?
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” - Deciding upon a season - Pricing, PR, Audience Development, & Outreach - Advertising is only a part of Marketing
39
What is advertising?
“The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.” Ex: PSAs, press releases, posters/flyers, sidewalk chalk, etc.
40
What are the 5 W's for press releases?
Who, what, when, where, and why
41
What does the # sign indicate?
The end of the press release.
42
What is a "Boilerplate"?
Standard ‘stamp’ used in ever press release you send out. Basic company info.
43
What is a PSA?
Public Service Announcement (replaces "For Immediate Release"). ***Must be short as a PSA is electronically transmitted via radio/television.
44
What size should the playwright's name be on the poster?
50% of the title font size.
45
What font size should the credits be on a poster?
35% Ex: "First produced..." "Produced by special arrangement..."
46
Do you have to get the rights to use artwork on a poster?
Yes.
47
Do you need permission to hang posters?
Yes.
48
Where are the three places you can go to get permission to hang posters at JMU?
Warren, TDU, and Festival.
49
What is audience development?
Component of marketing - Building relationships with your audience - Deeper understanding of your art - Diversify the actual audience - Increase the scope of your market - Maintain engagement
50
What are examples of audience development?
- posters/flyers in communities - talk back sessions - outreach
51
What is outreach?
Outreach describes any activity that brings the work, experience, knowledge, information of an organization out into the community, the nation, or the world. - Involves community - Is educational - Geared toward a mission/goal of an organization (mostly non-profit)
52
What are profit companies practicing when engaged in outreach?
Social responsibility
53
Is social media considered advertising?
Yes.
54
What is the box office?
- Selling tickets - Organizing House Management - Organizing Ushers - Building security and financial compliance