Exam 1

Question 1

Relief Printing

Answer 1

• Flexographic or letterpress
• raised rubber, plastic, wood or metal
• Plastic Bags and six uses (separate card)
• Johann Guttenberg, 1450

Question 2

Intalgio Printing

Answer 2

• Roto Gravure
• Sunken Cylinder
• More than one million impressions, high quality magazines, packaging, fake wood
• Karl Kleach, 1875

Question 3

Screen Printing

Answer 3

• Silk Screen/Seriography
• Stencil
• T-shirts, irregularly shaped objects
• Created in the orient, 1300’s

Question 4

Lithographic

Answer 4

• Offset/”Stone writing”
• Uses a flat plate that one part like H2O and ink
• Business cards, memo pads, textbooks
• Alois Senefelder, 1798

Question 5

Elctrostatic

Answer 5

• Digital/non-impact
• Drum that is positively charged, negatively charged ink
• Xerox, quick copy
• Chester Carlson, 1937

Question 6

Sequence of all Print Jobs

Answer 6

1) Image Design
2) Image Generation
3) Image Conversation
4) Image Assembly
5) Image Carrier Preparation
6) Image Transfer
7) Finishing

Question 7

Six Type Classifications

Answer 7

• Roman (Serifs)
• Sans Serif
• Square Serif
• Text (Old english, capital letters are hard to read)
• Script (Cursive)
• Occasional/Novelty

Question 8

Letterpress Applications

Answer 8

1) Perforating
2) Creasing and Scoring
3) Embossing
4) Die Cutting
5) Hotfoil Stamping
6) Numbering

Question 9

Process Colors

Answer 9

Red
Magenta
Yellow
Black

Question 10

PMS Color

Answer 10

Pantone Matching System: a universal method for specifying and mixing colors.

Question 11

Spot Color

Answer 11

The inks purchased or mixed for a certain job. ..mixed to match a color submitted specifically by the designer

Question 12

Fake Color

Answer 12

A one-color reproduction printed on a color sheet.

Question 13

Line Copy

Answer 13

Composed entirely of lines

ex. sketches

Question 14

Continuous Tone Copy

Answer 14

Consists of images in a variety of tones

ex. photograph

Question 15

Type Font

Answer 15

A collection of type of the same style and size

Question 16

Type High

Answer 16

The distance from the feet of to the paper. .918 inch

Question 17

Em Quad

Answer 17

The basic unit of spacing material in each font. Also known as a mutton quad. It is the point size squared.

Question 18

En Quad

Answer 18

Two en quads, or nut quads, put together equal the dimension of one em quad.

Question 19

Leading

Answer 19

Space between lines

Question 20

GUI

Answer 20

Graphical User Interface: Released in 1983 through Apple’s Lisa and revolutionized the computer user’s experience

Question 21

PDF

Answer 21

Portable Document Format

Question 22

PPI

Answer 22

Pixels Per Inch

Question 23

LPI

Answer 23

Lines Per Inch

Question 24

DPI

Answer 24

Dots Per Inch

Question 25

ROM

Answer 25

Read-Only Memory

Question 26

RAM

Answer 26

Random Access Memory

Question 27

Subtractive Ink

Answer 27

CMY

• Reflective (needs white paper)
• Filters unwanted colors

Question 28

Additive

Answer 28

RGB

• Transmissive (needs active light)
• On monitors

Question 29

Vector

Answer 29

• An object oriented illustration
• Made up of mathematically described paths
• Resolution independent

Question 30

Raster

Answer 30

• Created in paint like software
• Picture based (pixels)
• Resolution dependent (Will get fuzzy)

Question 31

Type Allignment

Answer 31

Right
Left
Center
Justified

Question 32

Type Family

Answer 32

Made up of a letterform that have similarities

• ex. Times New Roman
  - Bold, Italic, etc.

Question 33

RIP

Answer 33

Rastor Image Processing

Question 34

Printer’s Measurements

Answer 34

72 Point = 1 Inch
6 Picas = 1 Inch
12 points = 1 Pica

Question 35

Tint Screen

Answer 35

A tint that breaks solid areas into uniform series of dots. % of dotes for line copy.

Question 36

Halftone Screen

Answer 36

Uses dpi, lpi, ppi. For continuous color

Question 37

Surprint

Answer 37

Reproduced as solids

-AKA: Overprints

Question 38

Reverse

Answer 38

Reproduced as open areas

Question 39

Bleed

Answer 39

A design that extends the image to the end of a page

Question 40

Rough

Answer 40

Provides all the necessary printing information

Question 41

Final or Mechanical

Answer 41

A camera ready layout made from detailed information on the rough

Question 42

Dummy

Answer 42

A blank press sheet that is identical in size to the paper that will be used for the job is folded in the order that it will be folded after the press run

Question 43

Formal Balance

Answer 43

Places identical visual weight on the top, bottom and sides of the visual center

Question 44

Informal Balance

Answer 44

Images that create a sense of visual balance around a visual center because of their sizes, weights and positions.

Question 45

Subjective Balance

Answer 45

Designers have complete freedom with image positions, but they still strive for visual balance

Question 46

Set Solid

Answer 46

Typeset without leading

Question 47

2/3rds rule

Answer 47

The height of a typeset character is approximately two-thirds its specified point size.

Question 48

Dominance

Answer 48

Refers to the main purpose of a printed piece, to communicate a message

Question 49

Unity

Answer 49

Connects all of the design functions together

Question 50

Proportion

Answer 50

Concerned with size relationships

Question 51

Actual Center

Answer 51

Mathematical center

Question 52

Optical Center

Answer 52

Just above the mathematical center

Question 53

“x” height

Answer 53

The distance from the base line to the top of the lowercase letter x.
-AKA Body height

Question 54

Stroke

Answer 54

The thickness or weight of the lines that form a character

Question 55

Stress

Answer 55

The slant of the character

Question 56

Serif

Answer 56

The small strokes that project out from the top or bottom of main letter strokes