1979 Flashcards

(14 cards)

1
Q

When did thatcher become the leader of the Conservative Party?

A

1975

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2
Q

When was Conservative predicted to win?

A

The start

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3
Q

Who was the blame for the winter of discontentment pinned on?

A

Labour/ Jim Callaghan

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3
Q

What kid of coverage did it get?

A

TV
Morning press coverages

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4
Q

What increased Thatcher’s popularity?

A

Photo opportunities
Shopping in a supermarket
Drinking tea with Facotry workers
Standing in a tank

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5
Q

Who was the blame for the winter of discontentment pinned on?

A

Labour/ Jim Callaghan

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6
Q

What was the name of the Labour manifesto?

A

‘The Labour Way is the Better Way’

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7
Q

What was the Conservative manifesto called?

A

‘The Conservative Manifesto 1979’

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8
Q

What were the main aspects of the Labour manifesto?

A

Pensions increase
Tax cuts

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9
Q

What were the main points of the conservative manifesto?

A

Inflation control
Trade union checks

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10
Q

What was the popular print media coverage company?

A

Saatchi and Saatchi

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11
Q

What was the Saatchi and Saatchi headline

A

‘Labour isn’t working”

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12
Q

How many seats were won?

A

Cons.: 339
Lab.: 269
Libs.: 11
Cons.: 43 working majority

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13
Q

What were the main reasons for the win?

A

Policy competence rather than party ideology
Memorable campaigns against labour
Cons. Won becuase Labour lost

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