1e Flashcards
what are the legal barriers
Trademark, patent, copyright, domain name
what are the 5 business opportunities
innovation, market opportunities, changing customer needs, research and development, technological development
what is a trademark.
legal protection over rights of its name, symbols, colors, packaging
what is a patent
the legal protection of an innovative idea, method or process
what is copyright
a free and automatic protection on original ideas such as music, books, films and photography
what is a domain name
a unique website address.
what is innovation
taking an existing idea and improving it
what is a market opportunity
a demand from people and the business incorporating that demand into their business such as selling healthy food as it has become pop
what is changing customer needs
what a customer desires and putting a competitive advantage on their product
what is research and development
putting money into new ideas and improving on some products that already exist and finding out what people want
what is technological development
improve on technology ideas and products
