2 Flashcards
(163 cards)
1
Q
tv is _____ to relax and enjoy
A
entertainment
2
Q
give ____ that underscore the ____
A
answers
information
3
Q
express ____ only if you can ___ ____
A
opinon
cite fact
4
Q
prepare ___ or ____ cogent (compelling/convincing) sentences that make your points
A
3 or 4
5
Q
your answers should be ___ to ___ long
A
20 to 30 seconds
6
Q
tv is considered a ____ ____
A
horizontal medium
7
Q
average appearance of weight gain on tv: ____ pounds
A
10 pounds
8
Q
most effective for delivering message that requires absorption of details and contemplation by receiver
A
print media
9
Q
provides easy means for consumer action
A
direct mail
10
Q
downsides of direct mail: (2)
A
expensive
mailing lists
11
Q
strongest emotional impact of all media
A
tv
12
Q
___ power of tv makes situation seem closer to the viewer
A
visual
13
Q
flexibility and ability to reach target audiences
A
radio
14
Q
presents message at the point of sale with good color reproduction
A
point of purchase displays
15
Q
downside of point of purchase of display
A
costly space issue (where to house display)
16
Q
need to analyze your public or stakeholders from their point of view
A
selective attention
17
Q
filters composed of needs, values, attitudes, expectations, and experiences through which individuals selectively process messages to derive meaning
A
selective perception
18
Q
successfully negotiate differences in _____
A
perception
19
Q
everyone has their own frame of ____
A
reference
20
Q
4 p’s of marketing
A
product, price, place, and promotion
21
Q
5 w’s and h or PR
A
who, what, when, where, why and how
22
Q
marketing is ___ advertising while PR is ____ press coverage
A
paid
free
23
Q
PR is a ____ ____ process
A
two way
24
Q
_____ is product-driven
A
marketing
25
marketing is _____ while PR is not _____
```
quantitative
not quantitative (measurable)
```
26
fund raising items to consider for qualifying prospects: (4)
capacity to donate
willingness to give
motivations
connections/relationships
27
3 things to know for funding in general
organize
inventory of resources
implementation ideas
28
letter or certification of appreciation
thank you letter
29
501.3 (c) means?
IRS exempt
30
IPR
Intellectual Property Rights
31
first fill in the blank
foundation
32
usually assist in areas of education, health, and welfare
purpose of foundations
33
examples of foundations
kellogg, duke, ford
34
not part of the company, separate entity, give locally
company foundations
35
high growth area over years, set their own schedule for distributing funds, attorney and family members generally make decisions
family foundations
36
advantages of foundation (4)
provide immediate cash
controversial issues
act quickly and cut through red tape
synchronization of additional grants or budgets
37
tv success depends on what three things?
site
sound
motion (Movement)
38
studies have shown that average adult attention span in ____ to ____ seconds
2.8 to 8 seconds
39
____ percent of people respond better to ____ information
40 percent
| visual
40
if sued, the 5 steps to consider
```
truth
fair comment of privileged criticism
statue of limitations
consent
reply, corrections, retractions
```
41
substance of information is correct, not hearsay
truth
42
politicians ,sports figures, etc. are open to public scrutiny, is acceptable to comment on their work
fair comment or privileged criticism
43
statue of limitations is usually within a ____
year
44
3 key elements for libel
clear identification of person or institution
defamation by word, picture, or drawling,
publication/circulation of material
45
privacy issues (4)
intrusion
disclosure
false light
appropriation
46
actual invasion of persons seclusion/solitude or into his/her private affairs
intrusion
47
revealing embarrassing private facts about a person
disclosure
48
publicity that places person in a false light in public eye
false light
49
using some persons name or likeness without his/her permission
appropriation
50
what do you need from the speaker? (4)
recent photo
speech title
resume
list of special needs
51
try to keep volunteers in what color vests?
orange or gray
52
split checks examples
bands, entertainment.. once everything is completed, pay them in parts.
53
be cautious when paying everyone ____ ______
totally upfront
54
additional items that people want
Rider
55
rider examples
add-ons, water, stop-watch
56
able to get group at reduced rate because they're in a certain radius
block booking
57
potentially greatest influence on awareness raising and reputation
Press releases
58
do not overlook ___ ____
print media
59
three c's
Care
Concern
Control
60
some crisis's can be foreseen and prepared for- other's not so much.. the unknowns are considered what?
Black Swan
61
event in which one is unable to prepare because it is an outlier
black swan
62
name badges should be around ___ to ___ font
14 to 16 point font
63
badges should be handed out ____ if possible
individually
64
can earn you possibly 100,000 dollars plus or more a year
CSEP (Certified Special event professional)
65
need to have a specific ____ ____ for organization and it's publics before planning an event and forcefully deliver a clear and unique message to that audience
target audience
66
words that are really not necessary for understanding but are utilized to keep the conversation going
Verbal padding
67
verbal padding began where and when?
1970's in southern California
68
verbal padding used to be known as what?
"Valley Speak"
69
important to answer the phone by the ____ ring, no later then the ____
2nd
| 3rd
70
chain letters are _____
illegal
71
wait for host to pick up ____ then pick up yours
| if no host, wait until ___ or ___ people are seated in your group to pick up
napkin
| 2 or 3
72
place ___ on your seat of your chair if you need to use the restroom
napkin
73
napkin is ___ returned to the table until you are ready to leave
never
74
when leaving, place napkin to the ___ of the plate.
| if the plate has been removed place the napkin ___ ____ of you
left
| in front
75
when finished eating, place handles of the knife and fork at the ____ on the plate
4 PM
76
tip of the knife and the tines of the fork point to the ____ on the plate
10 PM
77
watch with ____
taglines
78
tagline example:
think of your future
| -courtney
79
always use your manners
netiquette
80
____ means politeness in a formal manner
civility
81
if you are discounted its the callers responsibility to redial?
true, the caller should redial
82
to signify that you do not want anymore wine, turn your wine glass upside down?
False, to indicate you do not want more wine, shake your head, or put fingers over the rim of the glass
83
bread should be cut into smaller pieces with a knife?
fasle, sneak your bread with your hands
84
in handshaking, a male should wait for a female to extend her hand
false, men should not wait for the woman to do so.
| exceptions- elderly, or the Queen
85
in a modest restaurant, you can use your fingers to eat french fries?
false, use your fork to cute french fries into bite-sized pieces
86
it's not polite to directly refuse a request from someone for your business card?
true, i'm afraid i'm all out at the moment
87
photo-gray glasses re great choice to wear when delivering a speech or presentation?
false, generally no unless, the lenses lighten when in inside
88
when meeting someone new, it is appropriate to discuss
current events
89
important mail should be answered within?
48 hours
90
who should go through a revolving door first? host or visitor?
host- he/she knows where they are going
91
concept of "designated driver" originated in what country?
Norway
92
one of traits that septette successful organizations, agencies, firms, and associations from unsuccessful ones
consistent image
93
saves your organization time and money
consistent image
94
every piece of communication, building upon the previous one
synergy
95
____ fits for a discussion on safety concerns
red
96
growing, youthful, nature, refreshing
green
97
sunny, warm, light, ripe
yellow
98
dignified, strong, authority, power
black
99
fresh, pure, clean, innocence
white
100
rich, imperial, impassioned, sophistication
purple
101
love, angry, dangerous
red
102
cool, peaceful, tranquil
blue
103
festive, urgent
orange
104
solid, reliable. earthy, sad
brown
105
pleasing arrangements should use ____ colors
analogous (colors that are alike)
106
tint of color means ____ has been added to make the color _____
white
| lighter
107
shade of color means ____ has been added to make the color ____
black
| darker
108
tiny finishing strokes located at the edges of each character
Serif typefaces
109
examples of serif typefaces:
times new roman
110
sans is a french word for?
lacking or without
111
sans serif typefaces means?
lacks the serifs
112
capital words are ____ to read
| because they lack the unique ____ of the lower case
difficult
| shapes
113
unique shapes of lowercase words can add s much as ____ percent to the speed of recognition
16 percent
114
practice an ___ ____ ____ for reporters and be available for ______
open door policy
| deadlines
115
minor ____ should be ignored
| more serious error should be brought to the attention of the ____, not the _____
inaccuracies
| reporter, editor
116
unless it's a timeless feature story, transmit the news ____ ______
release electronically
117
always remember that there is _____ off the record
nothing
118
____ _____ is built into all aspects of news coverage
time pressure
119
respect should be given to the reports ______ on what is newsworthy
judgement
| newsworthy
120
limit on free expression
libel
121
there are some things which we simply cannot publish, no matter how much we shout freedom of the press
libel law
122
with ____ ____ _____, your right to say what you want ends when you begin damaging a persons reputation
freedom of expression
123
common misconception about libel- all libel is ____ and that all ____ is verbal
printed
| slander
124
libel or slander? which is more serious?
libel
125
libel generally involves what?
premeditation
126
example of libel?
defamatory statement read from a prepared script on a tv program
127
example of slander?
unpremeditated defamatory comment adlibbed on a tv talk show
128
defamatory comments made from one person to another, as in conversation, and not for publication
slander
129
two kinds of libel:
per se
| per quod
130
word or words used, such as liar, vote buyer, thief, and cheater (speak negative on someone)
libel per se
131
libelous due to circumstances in which information the information was printed (depends on circumstances)
libel per quod
132
releases should be electronically communicated to what?
all logical mass media. ex: radio, tv news directors, etc.
133
for releases: put ___ and ____ only when news obviously warrants it
date and time
134
editors prefer ___, ____ sentences with _____ verbs
short, punchy
| active
135
if release is more than two pages, add word _____ at the bottom of the page
more
136
at conclusion of release: place either....
-30-, ###, or end at bottom
137
agreed time between person and news organization when an item is printed or discussed
embargo
138
release: ____ is most critical element, usually answering who what when where and why, and occasionally how
lead
139
Newpapers are in business of selling ____
Advertisements
140
____ _____ is important in news writing
Inverted pyramid
141
The ____ of a newspaper comes at the beginning
Climax
142
First tier/lead of inverted pyramid is in the first ___ or ____ paragraphs, which usually include the most important facts
One
| Two
143
Use ____ In newspaper writing
Contractions
144
why are social media policies important?
they ensure consistency, everyone on same page
145
SM legal considerations:
| point 1- ____ found online are generally _____
photographs
| copyrighted
146
SM legal considerations:
| point 2- ___ ____ to share photos of citizens at a public event
secure permission
147
SM legal considerations:
| point 3-
consents or promotions
148
for social media, usually only ____ person handles the account to achieve more consistent messaging
single/one
149
make sure messaging is consistent with your brands what? (3)
Tone, Image, and Style
150
Policy for responding to negative feedback should have a ____ response
standard
151
If social media feedback is hyper critical- encourage person to ____ staff through a different method
contact
152
write the way you talk, they would be able to write better.
use contractions like ____ or ___
leave out the word _____
use pronouns like ___ ___
use ____ clear sentences
cover only ____ ____ per paragraph
it's or doesn't
that
I, we
brief
one item
153
```
10 Most common etiquette blunders:
1-
2- _____ of others time
3- _____ dress or poor grooming
4-misuse of ____
5-faliure to ____ ____ ____
6-
7- _____ of shared _____ and others _____
8-
9-
10- _____ or inconsistent recognition of _____
```
```
1-inapproiate language
2-disregard
3-inappropriate
4-telephone
5-greet someone properly
6-poor listening skills
7-disregard, property, space
8-embarissing others
9-poor table manners
10-inappropriate, others
```
154
Privacy issues- 4
Intrusion
Disclosure
False light
Appropriation
155
logo consists of two elements?
wordmark and symbol
156
incorporates your company or brand name into a uniquely styled type font
Wordmark
157
graphic with both text and a symbol/icon signifies the brand image that you wish to project for your company/org.
combination marks
158
simple font that has been utilized well by many popular brands
helevetica
159
fedex label: the _____ space has an arrow that connotes speed, precision, and direction
negative
160
color of the ex in fedex classifies the type of what?
shipping
161
find ads to be ___ credible
less
162
building relationships and connecting with your audiences
Public relations
163
todays consumer responds to what?
dialogue
relationships
interactions
and honest communications
